‘Duck Dynasty’ Cast Net Worth Rankings Reveal the Big Winners of the 6.2 IMDb-Rated Reality Sensation

When Duck Dynasty soared into everyone’s living rooms, it wasn’t just about beards and duck calls but a family enterprise that turned Southern charm into an unexpected cultural phenomenon. Fans loved the Robertson clan’s chemistry, but behind the laughter and redneck wisdom, a question quietly buzzed: who actually struck gold in this 6.2 IMDb-rated reality hit? Keep in mind though, the figures reported below should be best seen as estimates — pieced together from media reports, occasional interviews, business filings, and investor chatter.

10. Korie Robertson

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Korie’s reported net worth sits in the low six figures, often estimated between $200k and $400k. While she wasn’t always in the spotlight like the bearded men of the family, her role in managing and expanding the Robertson lifestyle brand can’t be overstated. She played a pivotal part in licensing, merchandising, and shaping the family’s public image, making her a quiet but vital driver of the brand’s value.

What makes Korie stand out is her knack for turning the chaos of a family reality show into a marketable business. She brought polish to the brand without stripping it of its Southern authenticity. Even if her own net worth doesn’t rival the show’s biggest names, her influence on how the Robertson name made money is undeniable.

9. Missy Robertson

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Missy’s estimates usually fall between $1 million and $2 million, thanks to a mix of book royalties, merchandise sales, and charitable ventures. Her on-screen appearances showcased a softer side of the Robertson clan, appealing to audiences beyond hunting enthusiasts. She’s also been active in philanthropy, which, while not necessarily a direct income stream, strengthens her personal brand value.

Missy’s wealth reflects the quieter routes to reality TV success—building a name that resonates with specific audiences and monetizing that trust over time. She may not be the CEO or the patriarch, but she’s carved out her own space where purpose and profit meet.

8. Si Robertson

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“Uncle Si” is easily one of the most recognizable personalities on Duck Dynasty, and his reported net worth hovers between $800k and $2 million. His income streams include the show, public appearances, book sales, and the sheer marketability of his catchphrases. Si’s humor and unpredictability made him a fan favorite, which naturally boosted his appearance fees and merch appeal.

The magic of Uncle Si is that he didn’t try to be a polished reality star—he stayed exactly who he was, quirks and all. That authenticity resonated, creating a brand so strong that even casual viewers remember his lines years later. In many ways, his net worth is the monetary shadow of his personality’s cultural footprint.

7. Jase Robertson

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Jase is frequently reported in the $1.5 million to $3 million range, largely from his role as a co-owner of Duck Commander and his significant on-screen presence. While Phil and Willie often get the business headlines, Jase’s steady involvement in the company’s day-to-day operations helped keep the family enterprise profitable through the height of the show’s fame.

Viewers connected with Jase because he embodied both the work ethic and the humor that made the show click. His financial position reflects someone who’s not chasing the limelight but who quietly ensures the machine behind it all keeps running smoothly.

6. Jep Robertson

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Jep’s estimated net worth runs between $2 million and $5 million, bolstered by his time on the show, spin-off ventures, and other business projects. While he wasn’t always front and center, his segments gave fans a look at the more tech-savvy, modern side of the Robertson clan. That relatability to younger viewers added another layer to the family brand.

His financial growth mirrors his adaptability—balancing the traditional family values that made Duck Dynasty famous with a willingness to explore newer media and entrepreneurial opportunities. Jep’s success is proof that there’s more than one way to thrive under the Robertson umbrella.

5. (Late) Phil Robertson

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The patriarch himself, Phil’s reported net worth is anywhere from $5 million to $20 million, depending on the source and whether they count long-term licensing and residuals. As the founder of Duck Commander, the late patriarch’s business acumen set the stage for the show’s success before a single camera rolled. His books and speaking engagements have only added to his earnings.

4. Alan Robertson

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Alan, often called the “beardless Robertson,” has reported estimates between $3 million and $5 million. Though he joined the show later, his role as the family’s pastor and public speaker created income avenues beyond the series. His position allowed him to connect with audiences in churches, conferences, and events across the country.

Alan’s path shows that joining late doesn’t mean earning less—especially if you bring a unique angle to the brand. His presence expanded the Robertson image beyond hunting, giving it moral and motivational dimensions that appealed to new audiences.

3. Jase Robertson (Business Share)

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Jase appears again here due to his business ownership stake, which analysts peg at $3 million to $5 million when considering the value of Duck Commander’s ongoing operations. This is separate from his personal salary, reflecting the capital value of his ownership in a still-profitable brand.

It’s one thing to earn from a show; it’s another to own the machinery behind it. This second layer of Jase’s wealth underscores why ownership stakes matter so much more than appearance fees in the long run.

2. Willie Robertson

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As CEO of Duck Commander during the show’s run, Willie’s reported net worth often sits between $20 million and $40 million. His leadership scaled the company into a multi-million-dollar merchandising powerhouse, complete with licensing deals, books, and speaking tours. Willie turned the family name into a retail brand recognized nationwide.

Willie’s story is a masterclass in leveraging TV fame into sustainable business growth. While the show introduced the world to the Robertsons, it was Willie’s deals and distribution expansion that made sure the duck call business turned into a household brand.

1. Phil Robertson (Enterprise Value)

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When you factor in not just Phil’s personal assets but the ongoing enterprise value of Duck Commander, the numbers can stretch even higher — some estimates push beyond $30 million because they’ve branched out to film production, cafes, real estate, and it’s a whole empire out there. His role as founder means he benefits from every dimension of the business, from product sales to licensing agreements bearing the family name. The late patriarch’s financial standing is a testament to long-term vision and now that he has passed away, all that likely shifts to company and their stakeholders.