There is no denying the fact that the very concept of television programming has completely evolved into something entirely different than the vast majority of us remember it. The time in which the Big-3 dominated the market is quickly becoming a thing of the past. Heck, YouTube now has a television streaming channel. One of the major players in this new game of delivering entertainment content in the best possible way is Netflix. Netflix does significantly more than send you out DVDs in the mail now, In fact, that is quickly becoming thing of past.
With Amazon and Hulu throwing their hats into the alternative programming ring, it has become clear that the game has completely changed, and the leader in this game-changing process is Netflix, easily one of the most talked about companies in the world at the current moment.
Netflix has almost single-handedly revolutionized the world of television with its streaming technology and concept, and like any rapidly growing giant, it is not resting on its laurels. On the contrary, while having all but conquered the world of television, the streaming giant has not set its sights on invading the film world.
If you think that the assessments surrounding Netflix are simply assumptive observations, think again. The company outpaces all of its competition by leaps and bounds in critical acclaim, subscriber totals and Emmy Nominations (having picked up a total of 91 Emmy nominations last season).
For those of you who thought that the parting of ways with Disney would set this company back and reduce its momentum, you were sadly mistaken. There is no doubt that losing a giant like Disney will have an impact on a company like Netflix, but what the company lost in size with Disney it is planning on replacing in volume. During an interview, Netflix’s Chief Content Officer, Ted Sarandos, announced that they will spend more than $7 billion on content in 2018, which is up and entire $1 billion plus from 2017.
With Netflix having a whopping $15.7 in outstanding obligations for series and films over the next several years, it has many experts wondering if the company’s creator-producer-distributor model lacks the diversity to stabilize the industry. Many are wondering if we are looking at the beginning of a monopoly or simply experiencing the front end of a complete paradigm shift in the manner in which television and film creation and distribution will be done in the not-so-distant future.
Sarandos responds to the concerns about the company building an industry monopoly by pointing out that Netflix is simply placing itself on the front-end of a revolutionary transition in which other media companies are emerging to participate in this new model. Technology has simply produced a way to more efficiently and effectively produce film-based entertainment, and Netflix is simply the company to most effectively take advantage of what technology has presented.
Not only has Netflix’s over the tops spending approach allowed it to corner a large portion of the entertainment market, but it has resulted in a massive surge in the company’s valuation and stock.
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