People-need-to-stop. Chance the Rapper is one among many that needs to stop reading so much into commercials like the one that Heineken pulled after complaints that sliding a Heineken Light past three black people with the final slogan ‘lighter is better’ popping up at the end of the commercial. It might seem wrong to say such a thing but think of it this way. If three white people had been the subjects of the commercial that had been passed by the bottle it would still be racist. If there was a mix of white and black people, or of people of any color, then it would have been deemed racist. See how that works? But because a white man slid a light beer to a woman down at the end of the bar past three black people it’s one of the worst ads ever and needs to be pulled.
There needs to be equality in this country for certain, but attacking ads like this is starting to get kind of ridiculous since there was nothing else in the commercial that Chance the Rapper could have even bothered to mention. The entire complaint is predicated on the color of the actors that were used for the shots. But wait, it passed by a couple of white women on the way there, doesn’t that count as passing them by? Nope, obviously not because they weren’t in focus, so Chance didn’t care that much to mention that part. Plus, it’s a BEER, not a political statement on race or anything else. Also, look at what the beer lands next to, a sugary glass of wine, not a black person or something that might be associated with just black people. Is there anything else that needs to be pointed out?
Yes, there is still a problem with racism in this country, and yes, it desperately needs to be solved. But attacking anything and everything that seems like it might have a racist lean to it is getting way out of hand. At this point simply being born white is starting to seem like it might be considered racist in some ways, which is extreme but not completely out of the ballpark. Going after ads like this, especially after ads in fact, tends to mean that folks like Chance the Rapper really have nothing better to do or anything else to champion since they have to actively search for things to complain about. Instead of being a positive voice among many the need to gripe about one little commercial that in reality is about the product and not the complaint levied against it says a lot more about the rapper’s state of mind than anything. The guy needs to come up with another hook to get his name out there and a little more popularity for his brand.
Pulling an ad that no one else seemed to have an issue with until Chance the Rapper brought it up is bordering on the point of being ludicrous.
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