When you think of a businessman or a businesswoman, most likely you have a vision of a person in a suit or formal wear in general, who knows what they’re talking about and is serious. Business in general is associated with seriousness, as evident from the saying “they mean business.”
But in the 21st century, you don’t need to create an impression of being a super-serious company to be successful. This became evident when companies started creating social media accounts. Wendy’s is already known for their savage roasts, but we might have overlooked Dunkin’ Donuts as they have a pretty funny Twitter as well.
Image source: Mike Mozart (not the actual photo)
More info: Twitter
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