5 Movies That Made Hollywood Chase the Young-Adult Franchise Boom

Book adaptations used to be a niche project, the kind studios slotted between comic book blockbusters. But at some point between a kid wizard learning to do spells and a young girl volunteering to die for her sister, Hollywood discovered that Young Adult (YA) franchises were quietly outgrossing everything on the release calendar. It didn’t take long for execs to stop asking if these adaptations would work and start asking how fast they could greenlight the next one.

These five movies offer valuable insight into how that chase turned out, from the first genre-crossing blockbuster to the terminal illness romance that proved the formula didn’t need fantasy at all. Not every bet paid off the way studios hoped. And one in particular is as much a cautionary tale as a success story.

1. Harry Potter and the Philosopher’s Stone (2001)

When this movie came out in 2001, most of its fans were young people who had probably read the books twice. Daniel Radcliffe, the lead actor, was also just 12 years old, which meant these fans were personally invested in whether he brushed his hair. He’s since spent most of his career to date trying to shake the Boy Who Lived label with Broadway shows and horror movies. None of that mattered to Warner Bros. What they cared about at the time was the $90 million the movie made on its opening weekend and a worldwide haul of nearly $1 billion. Against a budget of $125 million, it was simply a no-brainer.

J. K. Rowling had published just four of what would become seven books by opening night, so Warner Bros. could see the raw material of a decade of sequels still being written. Other studios took note fast. Fox optioned Eragon. New Line bet big on The Golden Compass. And Disney went hunting through Narnia. None of them touched Hogwarts’ money, but the lesson that a hit book series makes for good source material had sunk in anyway.

5 Movies That Made Hollywood Chase the Young-Adult Franchise Boom

2. Twilight (2008)

Teenage girls allegedly skipped school to catch Twilight on opening day in November 2008. Summit Entertainment greenlit the sequel before anyone saw the reviews, which in hindsight was either a genius move or a reckless one. It turned out to be a genius move. The movie, which cost $37 million to make, pulled in $69.6 million in three days, and eventually finished at around $393 million worldwide. Nobody predicted that from a vampire romance with a werewolf love triangle, least of all the people who made it.

But every studio in town suddenly wanted a piece of the action. Paranormal YA books became the hottest thing on the market, and companies invested hugely to buy up rights to books that hadn’t even been published yet. House of Night, Beautiful Creatures, The Mortal Instruments, all got snatched up in the scramble that followed.

3. Percy Jackson & the Olympians: The Lightning Thief (2010)

On paper, this movie should have been unstoppable. Chris Columbus, the director of the first two Harry Potter movies, was in the director’s chair. It also had five books already completed, and a fanbase of kids who had read Rick Riordan’s demigod adventures cover to cover many times. The Lightning Thief managed around $226 million worldwide on a $95 million budget. It’s a decent figure, but it pales in comparison to the expectations that Harry Potter and Twilight had set.

Critics weren’t impressed; the movie barely resembled the books, and the sequel, Sea of Monsters, made even less money three years later on a similar budget. The planned third movie never happened, and star Logan Lerman confirmed as much in 2014. Disney finally got it right in 2023 when they rebooted it as a TV show, with Riordan himself running things.

4. The Hunger Games (2012)

This movie sparked Hollywood’s dystopian gold rush. Jennifer Lawrence was already a household name by the time she tripped on those Oscar steps in 2013, and The Hunger Games is a big reason why. It opened to $155 million in March 2012, double what Twilight managed on its opening weekend. On an $80 million budget, it ended up around $678 million worldwide.

The audience was wider too. Guys who would never be caught dead at a young adult romance showed up for this one. After that, every studio wanted a dystopian franchise, which then led to movies like Divergent, The Maze Runner, and The Giver hitting the screens within a few years of each other. Some of them worked out okay, but none came close to matching The Hunger Games’ figures.

5. The Fault in Our Stars (2014)

Within a year of its release, Amsterdam boat tours started pointing out a canal-side bench because of The Fault in Our Stars. That says a lot about how much the movie impacted teenage audiences. Incredibly, it didn’t have wizards, vampires, or dystopian storylines. Just two teenagers who meet at a cancer support group and fall in love. This movie cost Fox 2000 Pictures and Temple Hill Entertainment just $12 million to make. It opened at $48 million before closing at a whopping $307 million. That’s about 25 times its budget back, and makes every other movie on this list look wasteful by comparison.

John Green’s book had already sold more than 10 million copies by the time the movie came out, so fans of the book showed up just as Twilight’s and Harry Potter’s fans did. This time, though, the reviews were good. Fox moved fast on the follow-through and adapted Green’s 2008 novel Paper Towns the very next year. Turns out teenagers crying over a good book is a business model all by itself.