What happens when you have to create an advertising project about cars, but you don’t have a crew and have only toy cars (1:43 scale)?
I got a referral from Nissan to photograph model cars as if they were real. I accepted the challenge!
I really love these situations! Toy photography is special because I can do everything that is in my mind. There are no limits for these car ads! If I need snow, I make it. If I need rain, desert, streets, or anything, I can create them!
I spend hours and hours creating miniature worlds with as many real elements as possible (e.g. smoke and dirt). Most of the car photos took me 7 to 12 hours each to complete.
While it would be easier to fake things like motion blur using Photoshop, I actually captured it on camera—the blur you see in the backgrounds and in the cars’ wheels wasn’t the result of digital manipulation.
I build real scenery and try to turn my photo ideas into reality. My main principle is that I don’t use Photoshop for manipulation. I do everything in front of the camera (e.g. motion blur, rain, dust, etc.) Of course, there are some cases when I can’t avoid this, but I always indicate which parts contain modifications.
Here is a previous post of my photography on Bored Panda.
More info: Instagram
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In this picture, everything is real (except the car lamp). Yes, the flying dirt too!
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Photoshopped: car lamps and the lamp heads (only). I wanted to shoot a photo with Budapest in the background. I thought, why shouldn’t I use the real city?
#3
Photoshopped: car lamps (only). Motion blur? No problem! I used a moveable platform, so the car was fixed and the whole scenery was moving.
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