Superstore Review: Cloud 9 Does Some “Rebranding”


Superstore does a great job of exploring various character relationships and simultaneously painting an accurate picture of things that happen in a retail environment. As each relationship goes deeper, the daily tasks and facets of the job become much deeper and more meaningful, and the characters become masterfully layered and interesting. “Rebranding” was no exception to this trend.

This week on Superstore: Corporate comes down to oversee a product “rebranding”. Due to the rebranding, Jeff is on edge, which circulates rumors that he’s having an affair with one of the employees. The corporate VP who visits the store turns out to be a buddy from Jonah’s business school days, which spurs Jonah’s thoughts of returning and Glenn and Amy wanting him to stay. Cheyenne tries to secure some clearance baby products, but isn’t allowed to shop during her shift.

I can relate to a lot of Superstore episodes from my time in retail, and “Rebranding” was another fun example. I’d definitely be lying if I said I didn’t pull a Cheyenne and hide the good stuff when it was marked down by a lot. I have several items that I still use today that I purchased for dirt cheap after I had hidden them all day. Cheyenne’s story was even more important, as she was a struggling young mom who needed the products. Her story also made chuckle when she found mountains of stuff hiding in the back room, because A) nobody ever has any “more in the back”, and B) I recalled the countless times that I would “check the back” by standing in a room for a few minutes texting, and then return to tell the customers we didn’t have it. Nichole Bloom doesn’t get enough credit for selling Cheyenne’s character, excellent comedic timing, and living (very) truthfully in the world of the show. She’s wonderful, and that was a wonderful solo showcase for her.

I really enjoyed exploring the “past life” of Jonah, which really dictates how far he’s come as a character in Superstore’s short run time. Though he’s still a little pretentious and strange, the biggest indicator of growth for him is how much Amy (who hated him at the beginning) and Glenn wanted him to stay. As an audience member, the whole story really endeared me to Jonah. Oh, and I really loved that business school video.

Here are a few other thoughts/funny moments:

  • I loved Cheyenne’s “Supercloud” idea, and how dumbfounded Jeff was that no one thought of it.
  • Jonah = Iceman
  • Dina punching the cardboard cutout in frustration was a great physical moment.
  • The best comedic story of the night: Sandra pretending that she was having an affair with Jeff. Everything she did and said was absolutely hysterical.
  • “Take out your taters”

“Rebranding’ was an excellent showcase for some of the best things that Superstore does well, like physical comedy, character relationships, and an accurate portrait of a retail worker. It’s so realistic and fun that it really resonates with its audience, and even less quotable episodes like this one turn out extremely well.

What did you guys think? Did you enjoy the episode? Let us know in the comments!

Superstore airs Thursdays at 8/7c on NBC

Superstore Season 2 Episode 12 Review: "Rebranding"


Cloud 9 does some rebranding, which causes some stress at the store, in this week’s solid episode of Superstore

User Review
0 (0 votes)

Add Comment

American Horror Story BMF Cobra Kai Dexter Hawkeye Heels Money Heist Ozark Shark Tank Squid Game Stranger Things Succession Ted Lasso The Mandalorian
Are There Any Original Cast Members Left in the Chicago Med Cast?
Meet the Abbott Elementary Cast’s Hilarious Characters
Ethan Hawke and Uma Thurman Did Not Support Maya Hawke’s Acting Career at First
Action Adventure Comedy Documentary Drama Fantasy Horror Movie Lists Mystery Romance Sci-Fi Thriller
Documentary Review: A Friend of the Family: True Evil
Dwayne Johnson Chastises Warner Bros For Not Wanting To Bring Back Henry Cavill
Movie Review: Glengarry Glen Ross
Comics Lists News Things You Didn't Know Whatever Happened To
So Quaritch Has No Knowledge of His Death?
Doctor Strange vs. Doomsday: Who Wins?
The Hypocrisy of Wakanda Forever Keeps Going
Open World RPG Games Every Anime Fan Should Play
Aldis Hodge on Today Show
6 Aldis Hodge Movies and Tv Shows You Should Watch
The Photograph (2020)
6 Best Black Romance Movies of the 21st Century
joker characters across comical franchises
Joker Characters Across Comical Franchises To Check Out
Call Of Duty Modern Warfare II Shows That Activision Can Still Make Great Games
Splatoon 3
The Splatoon Video Game Series Detailed
Oregon Trail Video Game Headed Back to Computers
Everything We Know So Far About the Upcoming Diablo 4 Game