We’re all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.
The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. “The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture”. That’s how the artist himself describes the idea.
More info: peddymergui.com
#1 iMilk By Apple
Image source: Peddy Mergui
#2 Fruit By Nike
Image source: Peddy Mergui
#3 Eggs By Versace
Image source: Peddy Mergui
#4 Yogurt By Tiffani&Co
Image source: Peddy Mergui
#5 Flour By Prada
Image source: Peddy Mergui
#6 Pasta By Ferrari
Image source: Peddy Mergui
#7 Infant Formula By Chanel
Image source: Peddy Mergui
#8 Salami By Louis Vuitton
Image source: Peddy Mergui
#9 Soft Butter By Bvlgari
Image source: Peddy Mergui
#10 Pickles By Gucci
Image source: Peddy Mergui
#11 Salt & Pepper By Hermès
Image source: Peddy Mergui
#12 Corn-Flavored Ramen Noodles By Burberry
Image source: Peddy Mergui
#13 Petit Beurre By Dolce & Gabbana
Image source: Peddy Mergui
#14 Coffee By Cartier
Image source: Peddy Mergui
#15 Basmati White Rice By HSBC
Image source: Peddy Mergui
#16 Olive Oil By United Colors Of Benetton
Image source: Peddy Mergui
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