Marvel’s Golden Era: Phases One to Three
Credit: She-Hulk: Attorney at Law
For countless fans, the Marvel Cinematic Universe (MCU) reached its zenith during Phases one through three. Despite the occasional misstep like Thor: The Dark World or Iron Man 2, the Marvel films were celebrated for their light-hearted and comedic nature. However, movies like Captain America: Winter Soldier demonstrated that the franchise wasn’t afraid to explore different storytelling territories. Each phase masterfully built towards Avengers: Infinity War and Endgame, culminating in a perfectly balanced saga with a strong story, unforgettable villain in Thanos, and Tony Stark’s iconic final moments. The Avengers as we knew them were done, but the future of the MCU seemed bright and full of promise.
Phase Four: A Shift in the MCU’s Trajectory?
According to a report by The Cosmic Circus, Marvel Studios may be facing significant changes in their strategy due to the mixed reception of Phase Four. With Disney releasing a plethora of content, fans and critics have expressed concerns about the quality of some projects. As a result, the report suggests that both Marvel and Disney are “re-evaluating the future releases” of Phase Five and beyond as a preventative measure to ensure quality control.
Credit: Eternals
Phase Four kicked off with WandaVision, which initially seemed to signal a successful transition into the next era of the MCU. The groundbreaking miniseries earned critical acclaim and multiple Primetime Emmy nominations, winning awards for Outstanding Fantasy/Sci-Fi Costumes, Outstanding Original Music and Lyrics, and Outstanding Production Design for a Narrative Program (Half-Hour). More importantly, it reassured fans that quality still mattered and boded well for future Marvel shows. However, the release of Black Widow left some critics and audiences feeling underwhelmed, drawing comparisons to the less successful Thor: Dark World.
Marvel’s Mixed Bag of Content
Unfortunately, the MCU continued to produce content that didn’t quite hit the mark. While films and shows like Shang-Chi and the Legend of the Ten Rings, Spider-Man: No Way Home, Black Panther: Wakanda Forever, Loki, and Ms. Marvel received high praise, others like Eternals (the first Marvel film to earn a Rotten Tomatoes score) and less impressive entries like Thor: Love & Thunder, She-Hulk: Attorney at Law, and The Falcon and the Winter Soldier dominated Phase Four.
Credit: Thor: Love & Thunder
In light of these recent releases, some fans have started to view Thor: The Dark World more favorably and are voicing their concerns about the current state of the MCU. So far, the only MCU film to gross over a billion dollars in Phase Four is Spider-Man: No Way Home. Black Panther: Wakanda Forever is still in theaters and could potentially reach that milestone, but its performance is currently on par with Doctor Strange in the Multiverse of Madness.
Comparatively, Phase Three saw six films gross over a billion dollars: Captain Marvel (1.128 Billion), Spider-Man: Far from Home (1.131 Billion), Captain America: Civil War (1.153 Billion), Black Panther (1.347 Billion), Avengers: Infinity War (2.048 Billion), and Avengers: Endgame (2.796 Billion). While the pandemic undoubtedly impacted the box office performance of Black Widow, Shang-Chi, and The Eternals, the success of Spider-Man: No Way Home without China’s support suggests that other films featuring established characters like Thor and Doctor Strange should have fared better. Disney’s focus on quality over quantity has been a key factor in their global success, and the recent pushback of Blade and other Marvel films lends credibility to the report. Only time will tell if the MCU can regain its footing and deliver the quality content fans have come to expect.
