Through the lenses of emotion, perception, and visual communication, Junrong (Arving) Wu is reshaping the language of design into something both tactile and transcendent. Based in New York, Wu is a multidisciplinary visual designer whose work spans graphic design, motion graphics, visual storytelling, and art direction. His approach is defined by an unwavering commitment to creating experiences that extend beyond visual appeal—immersive narratives meant to be felt as much as seen. For Wu, design is not merely a profession but a deeply personal form of expression. Each project becomes a vessel through which he translates lived experience and emotional resonance into compelling visual forms.
Wu’s practice is rooted in introspection and observation. His designs often bear the weight of memory, cultural reflection, and personal history. Drawing from disciplines such as art, fashion, and photography, he brings a layered aesthetic to his work that blurs the boundaries between the visible and the invisible, between articulation and emotional response. This dual fluency allows him to craft a design language where form and feeling coexist, where images whisper and words take on material form.
One of Wu’s most recognized projects, Syntax of Visual, exemplifies his ability to combine poetic intent with structural clarity. Created as the visual identity for a conceptual exhibition in New York, the project draws upon Paul Martin Lester’s syntactic theory of visual communication, which proposes that the most powerful messages emerge when words and images are given equal footing. The exhibition curated historical and contemporary works that investigate this dynamic, inviting viewers to observe the subtle interactions between typography and image—a space where communication occurs not in volume, but in resonance.
More info: arvingwu.net
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