With a net worth of $250 million and the majority of that money being “self-made” you might want to listen to Shark Tank’s Daymond John when it comes to the things he does to be successful. The founder of FUBU created one of the most successful fashion brands in the 90s and he didn’t do it without risk. Sensing potential for the brand, Daymond and his mother mortgaged their house for $100,000 to generate start-up capital.
In addition to Brown, he recruited longtime friends J. Alexander Martin and Keith Perrin into the business, and began sewing the FUBU logo onto hockey jerseys, sweatshirts, and T-shirts. To make ends meet, John held a full-time job at Red Lobster, working on the FUBU business in between shifts. In 1993, he convinced LL Cool J, an old neighborhood friend, to wear a FUBU T-shirt for a promotional campaign. The rest as they say, is history.
Since 1992, John has been successful in helping other companies launch their businesses as well as speaking at seminars and events all around the world. In 2009 John was selected to be one of the sharks on Shark Tank, and the rest as they say, is history.
Recently, Daymond was interviewed by Business Insider and he shares detail about some of the things his does on a daily basis to stay focused. Check out the video and full transcript below:
Here’s the entire text There are many routines that I’ve adopted but you know, if anybody knows me, it’s goal setting. Reading before I go to sleep and these goals I read every single day are 10 goals and seven of them expire in six months and they range from health to professional life to you know, family and friends. And then the other three, one expires in five years, one expires in 10 years and the other in 20. I read them every single day. So what happens is, it’s the last thing I read before I went to sleep, so I think about it, I dream about it and it’s the first thing I read when I wake up so I naturally make a call to something I’m talking about or instead of picking up that bacon, egg and cheese, I pick up that one, that one protein drink that I said I’m going to drink, one of those a day, so that’s my ritual, goal setting. And then my next ritual is always trying to learn one thing new by the time I go to bed. So I walk in the room and I want to be the, you know, the person who’s a sponge and I learn one thing new. That’s why, you know, I don’t want to die in the morning time because something I find out in the later on the evening may save my life.
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