15 minutes of watching some of the weirdest commercials from Japan is something I won’t likely forget anytime soon since some of the visual were enough to make my eyes pop. One thing I will say about Japanese commercials is that a lot of them seem to miniature productions all into themselves, but on a scale that’s something way more spectacular than one might see anywhere else. It’s as though they pour as much into the advertising budget as they do into the product itself, and therefore put on a entire show just to tell the world about this one product in a way that almost makes you forget that it’s a commercial. I have to wonder now just how much time they spend making commercials as opposed to making actual TV shows and movies.
Another thing about these commercials is that with some of them you don’t even get to understand what the product is that’s being sold until the very last, and even when you do it doesn’t make a bit of sense. That quality at least is something you tend to see in a lot of different commercials all over the world, the sense that you know something is for sale but you don’t know what. Plus, a lot of commercials worldwide do tend to focus more on the point of the commercial than on the product being sold. America is notorious for that, and obviously so is Japan. The commercial attempts to entertain the viewer rather than really give them that much information or detail about the product. This in turn is kind of designed to make you want the product even though you haven’t yet discovered just what it is or what it can do for you.
This facilitates the need to go out and look at it, study it, and perhaps read up about the product if you’re a sensible human being and want to know what you’re getting. But if the sellers continue to keep things vague and unknown then some people will buy it just because they want to know and don’t care what it will do or how to use it. From that point the seller doesn’t need to worry too much about anything except negative reviews, which still aren’t much of a worry since it still entices people to try the product for themselves. No matter what, the seller has more of a chance to win than the consumer.
In a good number of these commercials though, those that don’t deal with video game apps or children, there is a serious case of sexual undertones that seems pretty normal in this culture. It’s not a bad thing, it’s just really noticeable, since it’s noticeable in a lot of other cultures as well. People tend to have a fit about it at times and cry that it’s being too revealing but in all honesty if you notice it and don’t mind it’s not a big deal. But one thing that the Japanese seem to love, especially the younger generation, are their video game apps.
Follow Us
