I’m with Mike Jones from ScreenRant on this one, Bog Iger made a good decision to not attempt to purchase Twitter, though it could be something that might bite the Mouse House in the tail end eventually since it could mean that Disney simply isn’t ready to embrace that some of its properties are less than PC. But getting back to the subject let’s just agree that Bob Iger saying no to the purchase or even the attempt of purchasing Twitter was a good idea since it was likely to be one of the worst things that Disney has ever done. Buying up Lucasfilm and buying up Fox and already messing up a few things has been bad enough, but Twitter would have been an absolute cancer if it ever became owned by Disney. Can anyone hazard a guess as to why? Well that’s pretty simple if you’ve ever dared to set foot in the social media ghetto that is known as Twitter. Simply trying to navigate the Twitterverse is enough to make your soul begin to crumble and chip away, kind of like an acid bath for integrity and decency in some ways. Trying to make this into a better place by signing it over to the Mouse House would have been like trying to stick a school of minnows into a shark tank with the expectation that it would somehow change the sharks disposition. Twitter is where a person goes when they want to say something, anything, and seem to think that people are going to listen. Oh they listen, but if they don’t like it they’ll try to tear a person apart without mercy. If you’ve ever been there and decided to speak up you’ll know since if there’s anyone that doesn’t agree with your words you’ll know almost immediately.
The latent negativity that runs so deeply on Twitter is one of the big reasons why Disney decided to pass since it wasn’t the kind of scene that Iger or anyone else really wanted to concern themselves with. People might want to argue that Twitter isn’t all that when it comes to being negative, but the truth of it is that unless you’re lucky, people are going to tear you apart, and with Disney there’s no doubt that there are bound to be a great deal of controversial moments that people will seek to capitalize on in order to make their mark or make a name for themselves. It’s so easy to run a complete rant on Twitter since it’s a cesspool of social media where one can get their voice heard and be someone important, but only if you’re ready to wade through the crap now and again and deal with it being flung at you now and again. Having been through it more than once at this point it’s easy to say that Twitter is not the place for Disney and it’s likely one of the companies that Iger and the company should run as far away from as they can.
Tyler Clifford of CNBC made a good point that if you can get your material out on Twitter it does manage to gain a lot of exposure even if the many different individuals the inhabit the Twitterverse seek to tear it down for their own warped reasons. But the idea of Disney sullying itself, hold your laughter, by trudging through the morass that Twitter represents just didn’t seem like it was something they were willing to do. Again that was a good idea since accepting Twitter would have been like accepting a cancerous tumor, it might eventually be removed but the chances of it doing a good amount of damage would have been all but assured. Had Disney even bothered with taking on Twitter it might have seen a huge drop in its efficiency as well as in its reputation. Walking away was the right choice and quite honestly it was probably what helped to save Disney.
Emma Newburger of CNBC even mentioned how Iger went over how nasty it all seemed and that might be what a lot of people would expect to hear right off the bat. Twitter is kind of a nasty bit of business now and again since people don’t seem to remember that online they’re not as tough as they think they are in real life. Trying to rip someone a new one with words is somehow effective with some folks, but it’s laughable with others. Those that inhabit Twitter are at times rather hard to deal with and when it comes to more than a few of them chiming in about one or two different things it’s very easy to ask yourself why you bother frequenting the site. Let’s at least say thank to Iger for recognizing a bad decision that could have been the eventual degradation of Disney on a much greater scale.
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