You know that saying ‘how the mighty have fallen’? Well MoviePass can use the last two words out of that statement since calling them mighty has been something that hasn’t fit for a couple of years now since the whole idea started to go south. As Bethany Guerrero from ScreenRant points out the whole thing kind of started going south when MoviePass had to slash their prices to keep their customers interested, and then suffered a pretty severe crash when the influx of subscribers was more than their system could handle. But other controversies that came along didn’t help since the already ailing company was in trouble with simply trying to keep up. But this data leak that’s occurred is something that might be considered the death knell but some and a minor irritant by those that really want to see MoviePass succeed. Oh yeah, there are still people out there that value this system.
Apparently the data leak has managed to give up everything from account numbers to personal information, which as you can imagine isn’t making people too happy since losing your identity these days is too easy as it is, but having it leaked by a service that you decide to trust is without a doubt one of the more irritating gaffes that any company could possibly conceive of. The only problem is that after the controversies that have come along and the foibles that MoviePass has endured it almost seems as though they might be complicit and are hiding it it or are trying to cover it up as best as they know how. That sounds like a humongous conspiracy theory no doubt and has no real weight to it, but all in all when this many problems befall the same company in just a short time one has to start looking for smoke and hope to find a fire so as to validate that there is in fact a problem that needs to be taken care of, rather than one that was manufactured. Again, that’s a long-winded and unsubstantiated theory that has no real basis or grounds, so don’t take it as fact or even popular opinion. But MoviePass is without a doubt having problems.
But who in the world could have predicted this? Well, if you ask a lot of people they might raise their hand and state that a service like this was bound to have a few issues since one, going to movies is something of a treat that those who can afford it once in a while really enjoy. Most people, and I’m confident in saying this, aren’t really going to spend all their time in a movie theater no matter that a lot of them have switched over to the comfortable, automatic recliners that are so insanely comfortable. Two, the comfort of home and a streaming network of one’s choice that only costs a little more is a lot more inviting since you’re in the comfort of your own home where you can do as you like, the food is free since it comes from your own cupboards, and the streaming service, despite being a little more expensive per month, still delivers on a pretty regular basis. MoviePass was supposed to be the Netflix of the movie theater, and in truth all it’s really become is the AOL of the theater experience, unreliable and beset with one new problem after another.
So yes, it was kind of predictable that this business model would struggle even if it’s been running for several years. It could be that it’s simply ahead of its time, but other companies are trying this model as well, though it could be that they’re doing so after having been an established company for a good long while that might ensure their success, or it could be that they might be able to employ more useful measures that might protect their preferred customers. Plus, brands like Regal Cinemas have had their own loyalty programs going for so long that it might be that they found it easy to switch over to the unlimited movie plan. In a big way MoviePass was a decent idea that’s never really managed to be seen as a stable idea that was meant for the long-term. The fact that it’s lasted this long is kind of impressive, and it’s not quite done yet since the data leak is being worked on, but the loss of trust by the customers is no doubt going to be felt once everything is back to the way it needs to be. Going to the movies is all well and good, but if if means that your personal information is up for grabs then it would seem that a lot of people might gladly look elsewhere for an entertainment provider.
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