There are a lot of theme parks out there that hold special events on special occasions. As a result, it should come as no surprise to learn that Universal Studios’s theme parks have what are called Halloween Horror Nights, which are exactly what they sound like in that they are supposed to celebrate Halloween in the fall. Generally speaking, Halloween Horror Nights combine haunted houses with live entertainment and other features to create something that is suitable for teenagers as well as adults. All while making use of characters from Universal Studios’s media properties.
With that said, it is interesting to note that Universal Studios has been known to license the use of characters from other media properties as well. For example, it purchased the right to use the Crypt Keeper at one point in time, who was very well-known in those times but perhaps less so in the present. Likewise, Universal Studios purchased the right to use Jason Voorhees and a couple of other iconic figures from slasher movies from New Line Cinema in 2007. Now, it seems that Universal Studios will be making use of Stranger Things for the upcoming set of Halloween Horror Nights, which should come as welcome news to the numerous people who rushed to see the second season of the series as soon as it had become available on Netflix.
What Can People Expect From the Next Set of Halloween Horror Nights?
For those who are curious, Universal Studios is planning to bring Stranger Things to its Halloween Horror Nights in the form of a maze. Interested individuals will have the chance to progress through the storyline of the series as they progress through the maze, immersed in the iconic 80s setting, the characters, and the scenes made possible by the characters. Of course, this means that interested individuals will be stepping into the Upside Down not once but more than once, which in turn, means that they’ll get the experience of being hunted by the Demogorgon as well. Best of all, the maze will be made available in not just Universal Studios Orlando but also both Universal Studios Hollywood and Universal Studios Singapore, which makes sense considering the widespread appeal of Stranger Things.
On the whole, it seems clear that the partnership will prove to be beneficial for both parties. For Universal Studios, Stranger Things is a great chance for it to bring in a segment of consumers who might otherwise have little interest in its theme parks, thus providing it with not just a one-time boost but also a potential long-term boost by selling the appeal of its attractions to people who would’ve never encountered them without something to prompt them in the first place. Meanwhile, Stranger Things and by extension Netflix benefit from having increased exposure, which should further cement its status as part of the cultural landscape of the present. Granted, the sheer numbers brought in by the second season suggests that the series doesn’t need much help, but in the end, a boost is still a boost, meaning that there is still plenty for it to gain.
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