Super Bowl Sunday: The Ultimate Advertising Showdown
For 364 days of the year, we tend to overlook commercials. Sure, occasionally, something catches our eye, and we might tune in to the CLEO awards to see some of the most creative ad spots from around the globe. However, there’s only one day when we’re truly captivated by the screen, even during commercial breaks: Super Bowl Sunday. Companies spend millions of dollars for mere seconds of airtime during this highly anticipated event, making it the ultimate advertising showdown.
Mr. Clean’s Bold New Look for the Big Game
This year, Mr. Clean is already kicking off their Super Bowl campaign, and the iconic bald, buff cleaner has undergone a complete makeover. It seems that the company is aiming for a fresh, modern image, and let’s just say that Mr. Clean’s new persona isn’t as squeaky clean as it used to be. Not only is he more muscular, but he also has a new look, a new cleaning style, and he’s already turning heads. The YouTube video below has garnered 1.3 million views, and the ad hasn’t even aired on television yet.
A Catchy Tune with a Familiar Vibe
If the song featured in the commercial is any indication, I can’t help but feel that it was penned by none other than Jimmy Fallon and Justin Timberlake. The entire ad has a “TV Funhouse SNL Cartoon” vibe to it, which only adds to its charm. I must admit, it’s quite well done. But the real question is: will this seductive new Mr. Clean convince you to buy the product?
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