You might want to mull this over when you’re thinking about how much Lucasfilm, the previous owner of Star Wars, went for when being bought out by Disney. They got the Star Wars franchise cheap in comparison to what Candy Crush went for. To be more accurate King Digital Entertainment went for around $5.9 billion dollars when it was bought out by Activision Blizzard in late 2015. People about lost their minds when they saw the $4 billion dollar price tag that Disney laid down to acquire Lucasfilm, but it wasn’t nearly as impressive as what Activision Blizzard did to acquire a company that was responsible for the Candy Crush Saga, one of the most well known games that’s come out in the past decade.
A lot of people at this time have grown tired of Candy Crush and have moved on to other apps and games, but there are still plenty of people that have downloaded the game and bought up the various items that can be purchased to make the gaming experience that much better. I get the feeling that this is where a lot of the profits come from since people want to enjoy their games and as a result will do what it takes in order to make sure that happens. The rest of us will look on from the sidelines and wonder just what in the world they’re doing spending money on a game that won’t be likely to do anything but give them some small sense of accomplishment. To each their own however, right?
I’ve heard some people make the claim that George Lucas got robbed despite being paid $4 billion dollars for his company and the option to stay on as an adviser for the sake of the upcoming films. Personally I don’t think he made the best decision to up and sell, I do think he should have held onto the rights and given permission. I don’t know much about business but any creation of mine that happened to gain the interest of a big corporation that wanted to use it would have to start sharing the massive profits that came from its use, and accept my continued involvement. With Lucas however it seemed more or less that he was growing slightly disillusioned with his creation, perhaps even getting tired of it, and seemed to want to cash out. That was ultimately his decision and he made the best one he could for himself at the time.
But to think that King Digital Entertainment went for this much is slightly insane. I guess if you really take a look at the numbers of games they offer and how many people play them, guilty, then the profits would eventually add up and the entire company would be worth quite a bit of money. It seems to fair to say that the creators of the company might never have expected things to turn out this way, but I also think that they are probably rather thankful that they did.
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