Both slogans and taglines are very important for a brand’s positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, “We live in a world where brands think they need ‘purpose’.” Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That’s where slogans and taglines come in – the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike’s call to action “Just Do It” or Red Bull’s promise to “give you wings.” However, not all slogans seem to work. Some appear at bad timing – for example, the ad for Ayds – an appetite suppressant – aired a TV commercial along with the slogan “Lose weight deliciously with the aid of Ayds.” Given that the brand’s name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease… well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand’s slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.
#1 The More You Play With It, The Harder It Gets
Image source: seed
#2 Sitting On Faces Since 2001
Image source: wilksonk907
#3 Nothing Sucks Like An Electrolux
Image source: unknown, unknown
#4 Good Luck
Image source: unknown
#5 Something For Every Hole
Image source: margeincharge
#6 After Dinner, You Can Stab Your Date
Image source: Pleasant_Jim
#7 The Best Things In Life Come In Cellophane
#8 Went Shopping And Found This Ad Promoting Safe Sex
Image source: reddit.com
#9 Cheat On Your Girlfriend, Not On Your Workout
Image source: jakedaily
#10 Men Are Better Than Women!
Image source: unknown
#11 She Can Have A Tummy… And Still Look Yummy!
Image source: unknown
#12 Imagine More Snacks Than You Can Imagine
Image source: uknown
#13 Va-Dry-Na?
Image source: Daniel Dougherty
#14 You Can Never Be Too Thin; Tastes As Good As Skinny Feels
Image source: Grieve
#15 It’s Amazing What You Can Do With Two Fingers And A Thumb
Image source: Vandelay797
#16 The Beer That Beer Would Drink
Image source: Mark Duffy
#17 If We Can’t Have Fresh Air, At Least We Can Have Fresh Muffins
Image source: Mark Duffy
#18 Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss
Image source: dylmg
#19 You Only Know What You’re Made Of When You’ve Been Stuffed A Few Times
Image source: WrongUn
#20 White Is Purity
Image source: FabianWolfgang
#21 Lose Weight Deliciously With The Aid Of Ayds
Image source: Kevin Noonan
#22 Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice
Image source: Nick Momrik
#23 #BecauseNoReason
Image source: unknown
#24 Painfully Thick
Image source: t.wat
#25 Open Your Snack Hole
Image source: cornichon
#26 She’s Seen More Ceilings… Than Michelangelo; You’re Not Popular… You’re Easy
Image source: Graine Loughran
#27 It’s Not For Women
Image source: jennacastro
#28 Spike Up Your Best Friend’s Eggnog When They’re Not Looking
Image source: Louise
#29 What Can Brown Do For You?
Image source: unknown
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