I went out on a mission to produce fake adverts so that people questioned the nature of advertising. What I discovered was that there is a demographic of people that will believe absolutely anything if it’s presented right.
I try not to spend more than 45 minutes on each design. I print them out at large format printers and paste them up in the day wearing a hi-vis jacket. Some people call up and want to be part of the joke and others are verbally aggressive, which I like as I see it as IRL trolling.
The voicemails can be found on my Instagram
More info: Instagram
#1 Do You Drive A 4×4, Jeep Or Range Rover In The City?

#2 This Was A Billboard On A Housing Development Site, They Were Knocking Down A 100-Year-Old Church Which You Can See In The Background

#3 Nuts Feel Pain!

#4 Voodoo Classes For Kids

#5 This Building Has Been Nominated For The Biggest Waste Of Public Space Award 2019

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