Toys are meant to be simple. Instantly readable, easy to trust, designed to entertain without asking questions. You recognize them before you even think about them. That’s exactly why Rosemberg’s work feels so disorienting, because it looks familiar right up until the moment it doesn’t.
At first glance, these objects could pass as something you’ve seen before. The colors, the packaging, the playful tone—it all feels right. But stay with them for a second longer, and the illusion starts to crack. What seemed harmless shifts into something more ambiguous, sometimes uncomfortable, often difficult to categorize. And that tension is hard to ignore.
More info: Instagram | itsrosemberg.com
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Rosemberg’s ongoing series, Forbidden Toys, takes the visual language of childhood and reroutes it entirely. Instead of nostalgia, it delivers something closer to reflection—on consumer culture, social norms, and the subtle ways meaning is built into even the most ordinary objects.
Coming from a background in photography and film, the artist approaches each piece with a strong sense of composition and realism. Ideas are first sketched and developed conceptually, then brought to life through a combination of visual design and AI, resulting in images that feel convincingly real but conceptually unstable.
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At its core, the project questions something easy to overlook: toys are not neutral. They reflect the values and assumptions of the culture that creates them. By slightly distorting that reflection, Rosemberg reveals how much is already embedded in what we consider normal.
The result is a series that sits somewhere between humor and critique. It doesn’t tell you how to feel, but it makes it difficult to look away.
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