With all of the major advancements in technology nowadays, we are seeing more and more people all across the globe taking advantage of online services of all variations as opposed to purchasing and getting those similar services the old fashioned way. This was the case for the online service MoviePass, which allowed for individuals to get a movie ticket for any film, any theater, and just paying a subscription each month for the service. This, of course, seems like a deal for thousands of movie goers, but many theaters believed it to be bad for their businesses, such as that of AMC theaters. However, AMC has finally come to terms with the service, and is now allowing for all of their locations to be available via the MoviePass service. In this article, we are going to discuss why AMC decided to cave and allow for their locations to finally be covered by MoviePass, and what this means for movie goers everywhere. Let’s get started.
What Is MoviePass?
For those who aren’t familiar with the popular service, MoviePass allows for subscribers to have access to one movie ticket per day. This can be for any film that is available at any local theater that allows for MoviePass tickets. The best part about this service, especially for frequent movie goers, is the fact that it only costs $6.95 per month to have access to these daily movie tickets. This is a great deal when you compare the costs of actually purchasing your tickets at the movie theater or cinema, which can range anywhere from $8.00 or more. Plus, it doesn’t take any business away from the theaters that it includes in their list, as MoviePass pays full price to said theaters for the tickets that it gives out to its subscribers each day.
What Really Went Down
So, when it comes to the debacle that occurred between MoviePass and AMC, it was a matter of AMC believing that MoviePass would be bad for business in the long run. After AMC’s CEO Adam Aaron made comments in March about the ticket service, MoviePass originally retaliated by taken 10 of AMC theater locations off of their list, which included prominent locations in L.A and New York. However, in recent weeks, the two companies have buried the hatchet, and MoviePass has once again put all 10 locations back on their list. It is reported that the peace was brought on between the two companies after it was noted that MoviePass had added Mark Cuban’s chain of Landmark Theaters to its list, along with the fact that they took a dollar off of their subscription each month to bring it down to that $6.95 amount that we currently see.
Either way, it seems like a win-win for both parties that the AMC locations were put back on the list. It allows for good publicity and marketing for AMC theater locations, as well as boosting the business of MoviePass in general. If you would like more information on this story, or on the MoviePass subscription service, you can find everything you need online.
Follow Us
