As viewers seeking entertainment, we either love a film or we don’t. There generally isn’t a lot of thought into how successful it has been at the box office. This isn’t the case for stakeholders who have made investments into the project. “Get Out” is a film that has been the most highly profitable film of the year so far. The movie is the brain child of comedian Jordan Peele and in his signature form, it is a horror creation featuring racism that has gone beyond the pale and reached the status of brilliance. What makes it the most successful film is the fact that the return on investment has reached a whopping 630 percent. The budget for the film was set at 4.5 million dollars. While this is a fortune for some, it offers limited options for filmmakers. When you do the math, it’s plain to see that the film is nothing short of a major success, coming in at a gross of $252 million.
Next in line of major successes
We’re only part way through the year and we have a few months left to go, but we already have a second place runner up with “Split” by M. Night Shyamalan. It is running close to “Get Out” with a 610 percent return on the investment. When you figure that the budget for the film was set at nine million dollars, this is phenomenal and the $277 million gross is making the stakeholders happy campers.
“Beauty and the Beast”
The remake of this popular Disney cartoon came out as a non-animated version of the romantic drama. While the return on investment was lower, it still made the four hundred percent mark. The gross, however, was higher than the others, coming in at 1.26 billion dollars. Of course, the budget was set at $160 million, so it had a much higher overhead and more money to work with.
These three films so far, are the most noteworthy of the 2017 year so far. The year is still young and there is room for more blockbusters to hit the big screen, but achieving such a high ROI is not such a common thing. We’re seeing some brilliant work that is being done with budgeting and marketing expenses. Tight budgets do not seem to be a problem because the people who are making the gamble with expenditures are obviously placing the money in the right places to generate such a rich return.
So far, this has been a good year for at least three of the filmmakers who have went over and above their wildest dreams. It’s tough to beat an ROI that is more than six hundred percent. There are more films coming out and perhaps they will adopt the same risk-taking practices in advertising and production that have paid off so well with the top two films of the year so far. The 2017 season has not been so good for others who have come in over budget or have made weak returns on their investments, but the year is young and there are more films set to hit the big screen.
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