All major companies know the importance of having a good logo as it’s the face of the brand, the most publicly recognizable branding a brand can have. If a brand’s logo is good, customers will easily recognize it, associate with the brand, and trust it. And what’s more important than the customer’s trust? We associate logos with the brand’s products so if for example, we’re looking for a mouth-watering hazelnut cocoa spread for a guilty snack, we usually search for Nutella. Or if we’re looking for tomato ketchup for our family BBQ, we usually trust Heinz. Logos gives us the assurance that we will get what we’re looking for.
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