I know that the title of this article is a little weird. I mean, who cares right? Wrong. This is kind of awesome and I’ll tell you why. First of all, LEGO rules. I’ve said it before and I’ll say it again. If there’s a company that can ever come close to duplicating Disney, it’s LEGO. There’s just so many opportunities. Like Disney, LEGO has taken the path of having attractions, movies, figures, merchandise, you name it. With the success it’s having in the theaters, if they reinvest that money correctly Disney could have some serious competition.
Anyway, one of the most democratic processes LEGO has is that if you have a legitimate idea for a product you can submit it to their website. It’s called “LEGO ideas.” If the idea gets 10,000 supporters then LEGO officially reviews the idea. If it passes and gets approved the product will be made and put into stores. Why do I bring this up. Someone proposed a Dungeons and Dragons Lego set to them about a month ago. So now we might have a D&D LEGO set!
Here’s how it went down on LEGO’s page.
What just happened?! We’re pinching ourselves to make sure it wasn’t a dream, as your project spread like wild fire over the weekend seemingly backed up by all of the internet. In fact, the countless “Well, that escalated quickly” internet memes spring to mind for some reason. Your very well presented project forms the basis of an interesting role-playing based game through which players can express their creativity in different ways. From your comments we can see the neat touch of having yourself and your sons as the heroes of this journey. Well, you’re already heroes to 10,000 supporters that’s for sure!
You can a foot off the gas pedal and relax as we’re glad to now officially advance this project to the Review phase.
What happens now?
This project moves from the Idea stage to the Review stage. A “LEGO Review Board” composed of designers, product managers, and other key team members will examine the idea. We’ll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.
The LEGO Review Begins in May
This project qualifies for the First 2017 Review, which includes projects that reach 10,000 supporters between early January and early May. For more information about the LEGO review process, please see the Project Guidelines and House Rules.
The review is a thorough process and from its start it can take several months. When finished, we make a “go/no go” decision to develop and sell a product based on the Dungeon Master.
When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.
Congratulations on 5,000 supporters! You’ve earned an extra 182 days.
Congratulations on 1,000 supporters! You’ve earned an extra 182 days.
Congratulations on 100 supporters! You’ve earned an extra 365 days.
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