Content creator Jackie Aina has unboxed Dior’s $3,500 La Collection Privée Trunk of Dreams calendar on TikTok, giving her followers a glimpse of what’s behind the doors.
The advent calendar features 24 drawers, designed to look just like the iconic Dior boutique at 30 Avenue Montaigne in Paris.
While the astronomical price makes you think they’d be in for something luxurious, people have been underwhelmed with the results, calling the contents “weak” and “an insult” to the customers.
After Aina opened the first 11 drawers, she told her audience that, “It is what it is, but it ain’t that great.”
And it didn’t get any better as the days went on.
This year, Dior is selling a $3,500 advent calendar
Image credits: dior
So content creator Jackie Aina took to TikTok to see if it’s really worth it
Image credits: dior
And it became obvious pretty soon that the numbers don’t add up
Image credits: jackieaina
Image credits: jackieaina
The ‘Trunk of Dreams,’ as Dior called it does have a nice exterior, which is designed to look like its boutique at 30 Avenue Montaigne in Paris
Image credits: jackieaina
But all the glamour faded once Jackie started opening it
Image credits: jackieaina
DAY 1: Fragrance
Image credits: jackieaina
DAY 2: A bar of soap
Image credits: jackieaina
DAY 3: A mini perfume
Image credits: jackieaina
DAY 4: A candle
Image credits: jackieaina
DAY 5: Mini perfume
Image credits: jackieaina
DAY 6: The lid to the previously opened candle
Image credits: jackieaina
DAY 7: Fragrance
Image credits: jackieaina
DAY 8: Fragrance
Image credits: jackieaina
DAY 9: Bar of soap
Image credits: jackieaina
DAY 10: Fragrance
Image credits: jackieaina
Day 11: Fragrance
Image credits: jackieaina
Day 12: Fragrance
Image credits: jackieaina
Day 13: A coaster
Image credits: jackieaina
Day 14: Fragrance
Image credits: jackieaina
Day 15: Perfume
Image credits: jackieaina
Day 16: A bar of soap
Image credits: jackieaina
Day 17: Fragrance
Image credits: jackieaina
Day 18: A mini candle
Image credits: jackieaina
Day 19: A mini fragrance
Image credits: jackieaina
Day 20: A candle extinguisher
Image credits: jackieaina
Day 21: A mini soap bar
Image credits: jackieaina
Day 22: Fragrance
Image credits: jackieaina
Day 23: A candle
Image credits: jackieaina
Day 24: A Christmas ornament
Image credits: jackieaina
Since the whole set is $3500, each item is worth $145 on average
Image credits: jackieaina
Despite her disappointment, Jackie said the coaster “isn’t terrible” but she would have preferred to see more homeware items like napkin rings
Image credits: jackieaina
Her videos have received millions of views
“Would I re-purchase this?” Jackie wondered. “I don’t know if I [would]”
Her viewers have been furious, saying that Dior is robbing its customers blind
Follow Us
