There are many reasons why an advertising campaign might fail. Maybe there wasn’t enough of a budget dedicated to spreading the word. Or, the ideas weren’t creative enough to make the product stand out from competitors.
Marketers also note that to have a successful campaign, one has to have a single clear goal. You shouldn’t try to cover all the bases with one campaign. So, if you’re aiming for more social media subscribers, don’t also expect to get more website traffic or sales. Go one step at a time.
But, sometimes, the goals are clear, the marketers have plenty of money, and the ad does stand out but it’s still a failure. That’s because it stands out for all the wrong reasons. It is so out of the box that it goes a bit overboard.
Over the years, there have been plenty of such examples. Today, we want to present to you the ones that were kindly collected by Oxford College of Marketing and put on their highly entertaining and informative TikTok page. Scroll down to cringe at these magnificent lapses of judgment.
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