Kayla Itsines is an Australian personal trainer who has made millions through her series of e-books called the Bikini Body Guides as well as a number of other health-related products. In this, she has been helped by her social media savvy, which she has attributed to her focus on her clients rather than herself. Here are five things that you may or may not have known about Kayla Itsines:
She Used to Be In Bad Health
Itsines believes that she was put on the path to becoming a personal trainer by her fondness for playing sports as a child. However, it is interesting to note that she was in a bad health when she was still a child, which persisted until she started working out at a gym at around the age of 15 or 16. This is because Itsines heard that good health could mitigate infertility issues, which was a problem for her because of her endometriosis, a medical condition in which the tissue that grows on the interior of the uterus grows on the exterior.
She Was Intimidated By the Gym At First
At first, Itsines was intimidated by the gym like a lot of people starting to work out for the first time. However, a personal trainer helped her out by telling her to just start out with something. As a result, Itsines took their advice, which has led to a lifelong passion because she liked the way that working out made her feel.
She Designed Routines with Minimal Needs
Having become a personal trainer, Itsines realized that the machine-based classes that she taught at a women’s gym weren’t meeting her clients’ needs. As a result, she started her own mobile business to help interested individuals achieve their desired goals, which led to her creating exercise routines that needed minimal space as well as minimal equipment. Something that made it much easier for her to visit her clients at the time.
She Is Famous For Using Social Media to Succeed
Itsines is famous for using social media to help her succeed with her business pursuits. In this, Itsines is not alone because social media is an excellent tool for business-people to build closer relationships with potential clients, which makes it easier to convert them into paying customers when the chance comes up. It is interesting to note that Itsines started using social media when her cousin suggested that she use Instagram to organize the before-and-after photos of her sister’s friends, who she was training at the time. This resulted in a huge surge in her number of followers, who were interested in the same kind of training help.
She Regrets the Name of Her E-Books
To a lot of people, Itsines is best-known for her e-books called Bikini Body Guides. However, she has stated that she regrets calling them thus because in her opinion, a bikini body isn’t a body that looks like hers. Instead, a bikini body is the body of anyone who feels strong enough and comfortable enough to do so. This is the reason that when she released her app, she called it Sweat with Kayla.
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