Logos Are Way Too Serious, So I Added Googly Eyes To Make Them Look More Goofy (36 Pics)

I am a designer based in San Francisco. Creating logos is something I do for a living as a graphic designer, but lots of times, logos and brands are way too serious.

Because I look at logos all day, I thought, what if logos could stare back at me? I decided to add googly eyes to a bunch of famous logos as a way of having some fun with them. It took me one evening to produce all 36 of these images, but it was worth it since I found it very amusing. Every time I took a new logo, I didn’t know what kind of face would look back at me if I added some eyes to it—however, the end result was always a nice discovery.

For example, with eyes, the Nike logo looks like a slug, the HBO logo is screaming, and Pinterest looks like some sort of disgruntled bird. In fact, adding eyes to any object instantly tricks our brain to start looking for a face, which brings these logos to life in a new and goofy way.

For this project in particular, I was inspired by the eye bombing movement where street artists were adding eyes to inanimate objects.

More info: irinablok.com | Instagram | twitter.com

#1 Pepsi

#2 Starbucks

#3 PayPal

#4 Nike

#5 Amazon

#6 Shell

#7 Olympics

#8 WhatsApp

#9 Safeway

#10 Goodwill

#11 LinkedIn

#12 Mercedes-Benz

#13 Disney

#14 Airbnb

#15 Netflix

#16 McDonalds

#17 Spotify

#18 Mastercard

#19 Facebook

#20 Microsoft

#21 Apple

#22 Discover

#23 IKEA

#24 HBO

#25 Danone

#26 Target

#27 Verizon

#28 Dole

#29 Citi Bank

#30 UPS

#31 Tik Tok

#32 Beats

#33 CVS

#34 Pinterest

#35 Toyota

#36 Salesforce