When it comes to selling a product, companies go out of their way to make theirs as attractive as possible. The marketing, the package design, and even the product itself scream in hopes of drawing your attention, whether they’re on your phone screen or on the store shelves. And thus we are constantly engulfed by the noise that these products make.
Kunel Gaur, an Indian artist and founder of the Animal advertising agency with whom Bored Panda got in touch for an interview, has decided to transform some of the well-known screaming global brands into generic, less noisy ones by giving them a dystopian brutalist design—a style that intentionally attempts to look raw and unadorned.
The artist seeks to experiment with this somewhat minimalist way of brand communication. By having blank brands that aren’t forcefully trying to draw people’s attention, these products might possibly lead to establishing a stronger connection with their target audience.
Bored Panda invites you to take a look at what the brands we all know and love would look like from a generic brutalist perspective. Below you will also find our conversation with artist Kunel Gaur.
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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Image source: Kunel Gaur
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