Alamo Drafhouse has developed quite the reputation for hosting uniquely-themed screenings of the latest movies. They even stole a few headlines earlier in the summer when they offered Women-only screenings of Wonder Woman. When it stirred up controversy among some more out-spoken movie-goers, they doubled-down on the decision and actually offered more screenings.
Now they’re at it again: similar gimmick, different movie. For the upcoming remake of Stephen King’s It, the movie theater chain will be offering a number of clown-only screenings of the movie. And after all the stories that came out last year about creepy murder-clowns terrorizing people for the fun of it. I can’t imagine that too many people will be complaining about not getting into one of these.
According to the theater’s website, this extremely unsettling event requires that “all attendees […] arrive dressed as a clown.” Some theaters will even be hosting a “Barrell O’ Fun” pre-party, which includes “face-painters available for clown ‘touch-ups,’ a photo booth, raffles for prizes, and other terrifying merriment.” Emphasis on “terrifying,” I’m sure.
The movie — the first of a duology — features a malevolent, supernatural clown — the titular It — as its child-murdering monster. While something far more sinister and ancient lies under its superficially cheerful facade, most people would probably agree that the white-and-red painted grimace of a clown is enough to give most children (as well as many adults) nightmares. After all, there’s a reason why The Joker is as enduringly popular a villain as he has been since the 1940s.
If their unique Wonder Woman screenings are any indication, these creepier versions should do quite well. Most of their segregated screenings for the superhero movie sold out. And although It will certainly not be posting Wonder Woman numbers its opening weekend, it is predicted to do exceptionally well for an R-rated movie: with some industry insiders suggesting that it could make as much as $60 million dollars in its first few days.
At any rate, it can’t do as poorly as The Dark Tower. And if it does as well as expected, the film’s director might just get to make that Pet Semetary remake he has his heart set on.
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