It has been reported that Ford is suing John Cena for losses resulting from what it is calling an “improper sale” of a Ford GT. For those who are curious, no more than 250 of the car is made on an annual basis, meaning that Ford is rather selective when it comes to choosing which of the thousands and thousands of interested individuals will be able to buy one. In fact, the decision is based on whether someone had been a Ford customer in the past or not as well as whether they were a celebrity or not, which explains why Cena was one of the people chosen. Regardless, it seems that Cena had sold his Ford GT by October 20 after he had it delivered on September 23, which produced a neat profit for him. Supposedly, this was a violation of a contract stipulating that he had to maintain ownership of the car for 2 years, thus leading to the current lawsuit.
What Does the Lawsuit Suggest about the State of John Cena’s Finances?
One of the interesting pieces of information that have been revealed about the lawsuit is a claim that Cena sold the Ford GT as well as some of his other possessions to pay his bills, which suggests that he might be in financial trouble of some trouble. Furthermore, Ford claimed that when Cena was informed about how he had violated his contract, he stated that he was sorry as well as willing to work with the car manufacturer to make things right. Of course, these claims came from Ford, meaning that they should be taken with some salt, though they are interesting nonetheless.
As for why Ford is claiming losses, it is not difficult to see why it might be displeased by the loss of brand-building opportunities represented by the sale of the Ford GT. After all, celebrities making use of particular products and services can encourage potential customers to become paying customers for the businesses offering those products and services. While most people won’t ever be able to buy a Ford GT of their own, interest in that particular car can mean interest in other Ford cars, which is why Ford is claiming losses of brand value and customer goodwill.
Further Considerations
So far, Cena has not responded to the lawsuit, but since Ford launched the lawsuit in the first place, it seems probable that he was not willing to meet whatever conditions that Ford had laid out before him. After all, if Cena had been willing, one would have expected Ford to settle things then and there instead of dragging the case through the courts, which doesn’t seem like the sort of thing that will endear anyone who is involved in the mess. Still, Cena is bound to his own side of the story, which probably won’t be the same as that of Ford, meaning that it might be best to wait until one hears more about what happened as well as why it happened.
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