Comedians spend a lot of time crafting punchlines, getting every word and shred of context right. And then we go and laugh at a slightly blurry picture of, say, an egg where one shouldn’t be or a very very specific Spotify playlist title.
In case you wanted a dose of random, funny or unexpected internet content, then get comfortable, as we’ve selected some of the best posts out there. Settle in as you scroll through, upvote your favorites and be sure to share your thoughts and ideas in the comments section down below.
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Image source: WildSentences
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A photo of a man in a fancy suit holding a rotisserie chicken in a kiddie pool is already funny. Add a caption explaining that the pool was a gift and the chicken was dinner, and suddenly it is just a Tuesday. Take the explanation away and the joke roars right back. That odd little effect has more serious research behind it than you might expect, and it starts with a question philosophers have been chewing on for centuries.
The most popular answer is called incongruity theory, which the Stanford Encyclopedia of Philosophy lists among the three big traditional explanations of humor, and which many modern researchers lean on most. The idea is that we laugh when something breaks the pattern our brain was expecting.
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Image source: zeftilldeath
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Kant described comedy as a stretched expectation that suddenly collapses into nothing, and he even stuck a few jokes into his famous Critique of Judgment to show it off. A no context picture is incongruity at its most concentrated. It hands you a puzzle, refuses to give you the answer, and lets your brain stumble around in the gap. That half second of confusion followed by a delighted shrug is the whole show.
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Image source: Mandie Moore
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Surprise alone is not enough though, because a truly alarming picture is not funny, it is just alarming. That is where the benign violation theory comes in. Researchers Peter McGraw and Caleb Warren, who tested the idea through McGraw’s Humor Research Lab in Boulder, Colorado, argue that humor appears when something seems wrong and perfectly safe at the same moment.
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Image source: nuty
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Tickling and play fighting are classic examples, since both stop being funny the instant the attack ends or gets too real. No context content lives in that sweet spot. A sheep standing in a school hallway breaks the rules of how the world should look, but it is also just a screenshot, so nobody is in danger and the mood stays friendly.
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Image source: readingspakistan
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The format itself has a fun backstory too. According to Know Your Meme, one of the earliest known examples was a Tumblr blog called Out of Context Science, which started posting in December 2010. In November 2013 came NYT Minus Context, a Twitter account that lifted sentences from New York Times stories and posted them without their surroundings.
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By 2016 accounts began using screenshots, with pages for Louis Theroux and The Great British Bake Off helping the style spread. Then No Context Brits arrived on April Fool’s Day in 2021, collected more than 1.8 million followers.
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Image source: dudefridges
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Image source: ZappBrannigansLaw
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Image source: metro.classics
The theory only gets us halfway, though, because the best part happens inside your own head. A missing backstory works like an open door. Your brain dislikes an unfinished sentence, so it rushes in to fill the hole, and the story you invent is usually stranger and better suited to your sense of humor than the real one could ever be.
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Image source: unzuckable
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Image source: memeseducational
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Image source: randompictureeverydayy
That is why the comments under these posts turn into a writers’ room, with strangers inventing lore for a duck holding a clipboard. There is a social angle too. Getting a no context joke without any help feels like being let in on a secret handshake. Posting one quietly says that you trust the viewer to see what you see, and because nothing is explained, there is nothing to argue about and no lecture to sit through. It also costs almost nothing.
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Image source: Brandon J McDermott
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Image source: repostlocker
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Image source: iammadlyinlovewithyouimsorry
You glance at the image, you laugh, you keep scrolling. No homework, no backstory, no fine print. A confused goose needs no translation, which helps it travel. A lot of these accounts are wholesome as well, mostly in the business of making strangers grin over a cat in a tiny sweater or a very serious pigeon.
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Image source: lilcasper.exe
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So the next time a swan wearing a lanyard makes you laugh out loud, remember that Kant, a team of researchers in Colorado, and a Tumblr blog about science are all nodding along with you. Whatever you do, resist the urge to ask what happened. Nobody is going to tell you, and that is exactly the point.
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Image source: Ill-Instruction8466
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Image source: edgarzekke
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Image source: Shit Women With Law Degrees Say – The Remix
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Image source: Pretend that this is a good name
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Image source: iammadlyinlovewithyouimsorry
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Image source: Brandon J McDermott
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Image source: iammadlyinlovewithyouimsorry
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