Even though it started up in 2011, Property Brothers has remained rather popular. For proof, look no further than the fact that it is on its 12th season. For that matter, it should be mentioned that the Property Brothers franchise encompasses a number of spin-offs, which speaks volumes about the extent of viewer interest in the content that falls under that particular umbrella. With that said, there are a lot of “unscripted” series out there, so one can’t help but wonder why Property Brothers has managed to remain so popular
One potential explanation for the popularity of Property Brothers might be its subject matter. Simply put, housing is something that interests a lot of people out there, not least because shelter is one of the basic necessities. However, it should be mentioned that much of our culture is focused on encouraging home ownership, which in turn, makes the process of home buying that much more interesting to consumers. As a result, one factor that contributed to Property Brothers‘ popularity is its choice of subject matter, which ensures a wide base of potential viewers.
However, subject matter can’t be the sole reason for Property Brothers‘ popularity. After all, there are a lot of “unscripted” series out there that are interested in real estate. However, most of them haven’t managed to secure the same level of success as Property Brothers, meaning that there must be more to it. One thought is that the titular brothers, Drew and Jonathan Scott, are another contributing factor, which would make sense considering their central role in the series as well as its spin-offs. In fact, one source has outright called them the sort of people that a lot of home buyers would like to be guided by during the home buying process, which says much about how they are received. However, it is amusing to note that an executive at HGTV has outright stated that hate-watching has contributed to the success of the series as well, which is a rather interesting phenomenon.
On top of this, it might help that the Property Brothers franchise is not hesitant to change things for the purpose of keeping its content fresh, as shown by the range of spin-offs that have been created so far. Examples range from the brothers helping out with selling homes to the brothers competing to see which of them can lead a team of people to produce a biggest improvement in a home through renovations. Combined, these spin-offs introduce variety, which serves to stave off the specter of boredom, which is a constant concern for something that has managed to run so long.
With that said, it seems probable that the Scott brothers’ business acumen is a factor as well. Generally speaking, they have chosen new lines of business with care and consideration. For example, they’ve refused to endorse products that they don’t see as being compatible with their brand. Furthermore, they have mentioned being willing to wait for the time is right before launching new series, which suggests a fair amount of patience on their part. As a result, while the exact details remain unknown, it seems safe to say that the popularity of Property Brothers suggests that the Scott brothers have a pretty good idea of exactly what they are doing.
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