The Five Best Super Bowl Commercials of the 80s

The Five Best Super Bowl Commercials of the 80s

It’s that time of year again and the Superbowl is on its way to TV screens all over the nation, and even likely all over the world at this point since the NFL has gained interest throughout the years in many foreign countries. But one thing about the NFL’s final and most popular game is that it’s not always about the game itself, or even the half-time show. It’s about the commercials that a lot of people are waiting to see and have been learning to anticipate as one of the premier parts of the big day. While some of these commercials do in fact focus on the game in one aspect or another, others are simply the bid made by each company shelling out untold amounts of money to get their product moving and the people they’re targeting to spend their hard-earned dollars on what they have to offer. It’s worked in the past, but then the commercials were a lot simpler back then too.

Here are some of the best Superbowl commercials from the 80s.

5. Apple – 1984

Computers aren’t exactly what you’re thinking about when watching the game, but Apple had something to say back in 84 it seems since they were promoting a new system coming out that would revolutionize the industry and simply blow everyone away. That being said the visuals were kind of interesting, almost like a prison version of a dystopian Mad Max future where people are ruled by the technology they’ve accepted for so long. But lo and behold a lone woman comes rushing in dressed like a Track star and swinging a sledgehammer like an Olympian athlete as she fires it into the big screen that’s supposedly controlling everyone. It gets points for being visually striking at least.

4. McDonald’s – 1984

There have been a lot of intense rivalries throughout the history of the NFL and the 49ers and Broncos aren’t strangers to any of them. But before the Seahawks and the Niners were trading barbs San Francisco was a powerhouse that a lot of other teams measured themselves against. McDonald’s was always quick to go with a winner and at least assuage the feelings of the losing team by including them in the same promotional deal that featured their opponent. Well, they did back in this year at least, though it almost feels like it was more mockery than anything, especially since there’s nothing saying that any of these folks were real fans.

3. Coors – 1985

Mark Harmon was cool before he was Special Agent Gibbs on NCIS, which is something a lot of people don’t seem to know. Coors has never really been the king when it comes to Superbowl ads like Budweiser has, but it’s been the kind of beer that a lot of people still gravitate towards regardless. While he’s never really been the megastar that others have been in their careers Mark Harmon was still someone that could be relied upon as a solid, reliable actor that could make just about anything look and sound good, so it’s not a big mystery why he would show up during one of the most important advertisement days of the year.

2. Budweiser – 1986

Not all Budweiser commercials have had to be cute, funny, or just over the top to really get peoples’ attention. Sometimes it’s the subtle and touching commercials that get the kind of attention that’s needed and it works just as well. In this manner the company gets their message out that they make a quality product and that it is in fact enjoyed during good times such as the Superbowl and just about any other time that you want a cold drink that goes down smooth. Of course everyone has their favorite but Budweiser has kept things low-key in the past and even in the present when it’s obvious that people just want to see a good commercial.

1. Coca-Cola – 1979

“Have a Coke and a smile” has been a saying for a long time following this since despite being released in 1979 this saying easily made its way into the 80s and beyond since it was so iconic that people just snatched it up and didn’t think twice. The idea of a kid idolizing their favorite sports star so much that they’d willingly give anything to make that person feel appreciated is something that’s happened for a long time now, but the appreciation that the athletes give back is something that makes it even more worth it and shows people that while some athletes might be a bit conceited when it comes to their fans, there are still those that manage to show their admirers that they’re human just like anyone else and capable of being kind and very giving.

Let’s see what the Superbowl is going to bring us this year. Chances are it’s going to be bigger, but better is kind of a subjective term.

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