A baffled Target customer has drawn attention to an awkward design flaw in a product marketed toward women.
The product has since been labeled “coochie pants” on Reddit, leaving hundreds of people in disbelief.
“I would like to know why,” the shopper, women’s health specialist Marcy Crouch, said as she held up a pair of beige track pants in her viral video.
Crouch asked the famous retailer, which operates more than 2,000 stores throughout the United States, why it was selling pants with a “center pleat.”
Image credits: thedowntheredoc/TikTok
Image credits: thedowntheredoc/TikTok
To prove her point that the design was odd, the physical therapist tried on the pants in front of the camera.
The vertical center pleat was positioned right in the pelvic area, making it look like lady bits.
“Why?” the doctor asked again.
“When I’m talking to you, this is what you see,” she joked, highlighting the eyebrow-raising detail and telling the designers to “do better.”
Image credits: thedowntheredoc/TikTok
According to Crouch, the pants were part of Target’s collaboration line with sportswear brand Champion. The pants are reportedly listed for $30.
“Wow, just wow Target and Champion, someone decided to make this, and then multiple people in various meetings approved it,” the unimpressed woman wrote in the caption.
Image credits: thedowntheredoc/TikTok
The video was recently reposted on Reddit, with one user remarking, “Clearly no women were on the design or product testing team.”
“Ma’am please ask your v*gina to stop staring at me,” one viewer joked.
“Those are just the new C*mel Toe Chinos. It’s called fashion sweetie. Look it up,” someone else said.
“Defeats the purpose of the pants if you’re just going to display the naughty bits where they’re at,” a separate viewer noted, while another claimed, “That was on purpose.”
Image credits: thedowntheredoc/TikTok
One viewer suspected that AI was to blame for the peculiar pants.
“Clothes designed by AI, no sober human designed that, prototyped it, approved it and put it in the catalogue.”
Many fashion brands are reportedly using AI to help the design processes, with the technology allowing companies to visualize different materials and patterns.
The consultancy McKinsey predicted that generative AI could add $150 billion, conservatively, and up to $275 billion to the apparel, fashion, and luxury sectors’ operating profits.
Image credits: thedowntheredoc/TikTok
Another Redditor argued that the design was flawed regardless of which gender it was marketed to.
“I mean that’s not going to look good on men either,” someone quipped.
“Tbf this would be awkward on a man or woman and so many people are just bad and lazy at their jobs,” one critic echoed.
“Is the color called camel?” a different user joked.
Meanwhile, others labeled the woman a “Karen” for complaining about the beige pants and sarcastically thanked her for focusing on the “real issues.”
In the comments of Couch’s video, one individual asked her why she had purchased the awkwardly designed pants in the first place.
“A friend of mine got them for her daughter, didn’t try them on obviously, and then immediately brought them to me. I was like, ‘I must have them,’” the doctor clarified.
Image credits: thedowntheredoc/TikTok
Couch wasn’t the only one to complain about the pants’ strange design. Reviews on the Target website highlight the same issue, with some dissatisfied customers sharing photos of themselves wearing the pants.
“The design in the cr*tch area is very unflattering and strange looking. Returning for sure,” one shopper fumed.
“Looked cute on the hanger, but the pleats are … horrible. Will return,” shared someone else.
A separate shopper said they found the “huge pleat cut at the cr*tch” to be “super unflattering” and explained that they would be returning the item. “We had a good laugh though,” they quipped.
In an email to the Daily Dot, Crouch said she had never seen anything like the Target-Champion pants.
“I help women prep for labor, delivery, and recover from everything that comes after…so trust me when I say I’ve seen it all down there. But Target’s pants pleat? That was a first.
“And yes—it deserved a PSA. And clearly, no woman or v*lva owner was on the design team. Just. Wow.”
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