Calling all 21+ fans of Mountain Dew! The beloved soda brand has taken a bold step by introducing a new line that combines their iconic flavors with a twist: alcohol. Known as HARD MTN Dew, this unique concoction is now available to consumers across Pennsylvania.
Three Exciting Flavors Hit the Shelves
According to the Boston Globe, there are three initial flavors available: Original, Black Cherry, and Watermelon. Each flavor boasts a 5% alcohol content and zero sugar, staying true to Mountain Dew’s promise of providing bold, citrusy taste with an extra kick.
A Collaboration Rooted in Innovation
The partnership between PepsiCo and the Boston Beer Company has birthed this exciting beverage. As Lesya Lysyj, Chief Marketing Officer at The Boston Beer Company, stated, The Boston Beer Company and PepsiCo share a passion for pushing boundaries and delivering innovative new beverages. HARD MTN DEW delivers on the bold, citrus flavors of the soft drink fans know and love, now with an added bite of 5% ABV.
A Step Back to its Roots
Interestingly enough, Mountain Dew was originally created over 80 years ago as a mixer for alcoholic spirits. With this new release, it taps back into its roots while embracing modern consumer tastes. Now, it’s more than just a soft drink; it’s a hard-hitting beverage designed to cater to today’s adventurous palates.
We are thrilled to introduce this new offering to our customers, providing unique flavors that will resonate with Pennsylvania consumers,
said a representative from PepsiCo or Boston Beer Company.
Availability and Pricing
You can find HARD MTN DEW at various retailers including liquor stores, supermarkets, and convenience stores across Pennsylvania. A 12-pack of 24 oz cans is priced at $33.49 with a 5% subscription discount available.
Bursting onto the Scene with Seven Flavors
The launch is not limited to just three flavors. There are actually seven bold varieties available: Baja Blast, Original, Livewire, Watermelon, Pineapple, Baja Blast Punch, and Baja Blast Mango.
This extensive range ensures there’s something for everyone looking to experience the marriage of tradition and innovation in their beverage choices. Stay tuned for more updates and reviews as HARD MTN DEW continues to captivate the taste buds of Pennsylvanians!
Follow Us
