Over-the-air channel DEFY officially started broadcasting today (July 1) at 6 a.m. ET in 85 percent of the U.S.
Free TV Networks launched the new ad-supported service featuring a line-up of unscripted series, including American Pickers, Storage Wars, Pawn Stars, Alone, Swamp People, Counting Cars, and Ax Men, among others.
Defy Network’s Grand Unveiling
The over-the-air channel launch by DEFY has brought forth an opportunity for independent broadcasters to introduce various programming genres to audiences.
A Diverse Line-Up of Unscripted Series
The DEFY network features distinctive, compelling, and, above all, entertaining programming that viewers truly can’t get enough of,” said Jonathan Katz, CEO of Free TV Networks. He adds that DEFY offers value-conscious consumers a differentiated and world-class reality channel delivered for free, over-the-air, with addictive series proven to deliver for advertisers.
‘Pawn Stars‘ is a popular series aired on the DEFY network, known for its unique format and intriguing items on display.
Partnerships with Major Entities
DEFY joins THE365, which is focused on African American programming, and OUTLAW, which features Western films and series. Both networks are in partnership with Warner Bros. Discovery, Lionsgate and Gray Television.
Growing Reach in US Households
Today, nearly one in three U.S. households – about 35 million homes – have a digital antenna. The market is projected to surpass 50 million U.S. households by 2027.
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