Saturday Night Live remains a hit with younger audiences.
The long-running NBC show, which just wrapped up Season 49, once again topped the charts as the number one entertainment series across ad-supported broadcast and cable in the 18-49 demographic for the 2023-24 season. Achieving a 1.13 rating in the demo, SNL outperformed series like Fox’s Krapopolis (1.1), CBS’s Survivor, and Tracker (both at 1.0).
SNL’s Ratings Lead Over Competitors
This makes it the number one comedy in the demo for an astonishing fifth consecutive season. Although these numbers have dipped from previous years — for instance, in 2021, SNL boasted a 2.06 demo rating and nine million total viewers — it shows strong growth amidst stiff competition.
A Yearly Viewership Rise
This past season saw the show averaging 7.2 million viewers, up three percent from last year according to Nielsen data. The growth can be attributed to an array of popular hosts such as Pete Davidson, Bad Bunny, Timothee Chalamet, Jacob Elordi, Ayo Edebiri, Sydney Sweeney, and Dua Lipa.
A Record-Breaking Episode
The highest-rated telecast of the season was the Ryan Gosling and Chris Stapleton-hosted episode on April 13, drawing an impressive audience of 8.9 million viewers across all platforms.
The Impact of Social Media
This viewership surge coincided with a remarkable 36% increase in social media video views compared to last season. Viral clips like the beloved Beavis and Butt-Head skit amassed over 15.8 million views on YouTube alone.
Younger Audience Engagement
If you’ve got Lorne’s number, man, you call him. You call him, you let him know.
, expressed Glen Powell during an interview about hosting SNL, emphasizing that the show maintains a keen interest in attracting younger talents and audiences alike.
Award-Winning Legacy
SNL has won more Primetime Emmy Awards than any other show in history during its run.
This prestigious distinction adds a compelling layer to its ongoing success.
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