It seems Hollywood just can’t get enough of Will Smith, and the recent success of Bad Boys: Ride or Die is a testament to that. The film has breathed new life into a wavering summer box office, opening with an impressive $56 million domestically and $104.6 million globally.
This fourth installment of the Bad Boys series reunites Smith with Martin Lawrence, making it clear that the dynamic duo’s chemistry still resonates with audiences. Two years after the infamous Oscars incident, Will Smith’s comeback is well on its way, buoyed by generally positive reviews and an A- CinemaScore in North America.
The film’s appeal extends across demographics too, capturing the attention of audiences aged 18 to 34 and boasting a strong turnout from Black moviegoers at 44 percent. It’s not just a domestic hit; internationally, Ride or Die grossed $48.6 million from 60 markets. This places it 58 percent ahead of Furiosa: A Mad Max Saga in similar territories.
The $100 million film follows the footsteps of its predecessor, Bad Boys for Life, which earned $426 million globally in early 2020. Produced by Jerry Bruckheimer, the series’ success underscores Smith’s unwavering star power and ability to draw in crowds even during challenging times for theaters.
In Bad Boys: Ride or Die, Smith reprises his role as Detective Mike Lowrey, and Martin Lawrence returns as his partner, Detective Marcus Burnett. Their journey takes them on a quest to clear their late captain’s name after he’s linked to drug cartels.
This latest outing does more than show off Will Smith’s action chops; it also brings a touch of nostalgia while staying relevant in today’s market. The success of Ride or Die has prompted CAA agents to actively seek new projects for Smith, showing that Hollywood is ready to bet on him once again.
In conclusion, if we’ve learned anything from this summer blockbuster, it’s that Will Smith‘s charm and dedication continue to captivate audiences around the world. As one review noted, This trigger-happy soap opera spins a breakneck and broadly entertaining summer blockbuster about the holy trinity of American traditions: family, corruption, and shooting people.
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