This morning, the Chicago Blackhawks, Chicago Bulls, and Chicago White Sox announced their plans to leave NBC Sports Chicago and create a new venture called the Chicago Sports Network (CHSN)
. The network is slated to launch in October 2024, aligning with the end of their current contracts.
An Exciting New Chapter
CHSN will be a joint venture between these teams and Nashville-based Standard Media Group. Jason Coyle, former CEO of Stadium, will be CEO of the network. He highlighted a fan-centric approach, aiming to optimize both in-game and studio production while expanding their reach.
The Games And Programming
The new network will cover more than 300 Bulls, Blackhawks, and White Sox games each year, broadcasting from studios in the United Center and Guaranteed Rate Field. David Preschlack of NBC Sports’ regional networks said, We’re excited to complete the brand evolution
, reflecting the key focus on evolving their media presence.
Strategic Timing
The network’s debut in October coincides with the start of preseason games for both the Bulls and Blackhawks. The White Sox will join CHSN in 2025 after finishing their season on NBC Sports Chicago. This staggered transition is intended to maintain fan engagement throughout various seasons.
A Broader Reach
Chicago Sports Network will be a joint venture between the teams and Nashville-based Standard Media. Former Stadium CEO Jason Coyle will be CEO with Chicago Sports Network
, said Mario Tirabassi. The network aims to expand its Midwestern footprint through traditional cable providers, streaming services, and free over-the-air broadcast options.
NBC Sports Chicago Feels The Impact
The departure of these teams significantly reduces NBCUniversal’s regional sports network portfolio. Previously, they also lost the Cubs to Marquee Sports Network, which airs content for other local sports teams like the Bears and Sky.We are excited to partner with Standard Media Group to create a brand-new outlet showcasing our region’s beloved sports teams
, stated NBCUniversal’s Kevin Cross.
Broader Industry Trends
The formation of CHSN underscores a shift where sports teams opt to create their own networks for better content control and potential revenue. This trend demonstrates how regional sports networks are evolving in response to these needs.Fans have expressed mixed emotions regarding the shift, with some lamenting leaving the familiar NBC Sports Chicago while others are intrigued by the promise of broader regional reach through CHSN
.
Looking Forward
The creation of Chicago Sports Network is expected to set a new precedent in regional sports broadcasting. By managing their own media rights, the Blackhawks, Bulls, and White Sox aim to deliver more targeted and accessible content for their fans.We’re excited to again bring live college sports to Marquee Sports Network throughout the fall
, providing insight into how other networks might adjust in response.
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