Fremantle’s Boost in Free TV Channels with Expanded Pluto TV Deal

Fremantle is significantly expanding its presence in the FAST (free ad-supported TV) space through an extended partnership with Pluto TV. This global agreement will bring 25 We are proud to be associated with partners that share our commitment to providing top-quality content, commented by Katrina Kowalski, channels to 13 countries, meticulously tailored to cater to local market preferences.

Expanding Global Reach

The enhanced collaboration will see 24 of Fremantle’s most beloved FAST channels rolled out across key regions including the UK, the US, Canada, Germany, Switzerland, Austria, Spain, Italy, San Marino, Denmark, Norway, Finland, and Sweden. A notable addition is the premiere of the all-new channel Escape to the Country in the UK.

Classic Revivals

For the first time outside the US, Canada will see the launch of the Three’s Company channel this summer, featuring episodes from the well-loved sitcom that aired from 1977 to 1983.

Diverse Content Offering

The 25 distributed channels will feature an array of classic television shows such as Baywatch, Supermarket Sweep, Family Feud Classic, Let’s Make a Deal, and The Price is Right: Bob Barker and Drew Carey editions. These channels aim to attract a diverse viewership through varied programming.

The successful launch of select FAST channels like Baywatch in Spain, Italy, and Nordic countries signifies Fremantle’s deeper reach into international markets. The Baywatch channel has garnered significant popularity among current audiences and was shortlisted for Single IP Fast Channel of the Year at the Content Innovation Awards.

Strategic Expansion

Pluto TV’s state-of-the-art platform provides a seamless streaming experience for viewers and makes it the perfect home for our channels. This is the next stage of our valued partnership with Pluto TV, stated Laura Florence, SVP Global Fast Channels at Fremantle. The expanded agreement reflects a strategic move to tap into new territories and showcase Fremantle’s rich content catalog globally.

Leadership Perspectives

Katrina Kowalski elaborated on this venture by expressing her excitement about diversifying Pluto TV’s content offerings: We’re very excited to have agreed with Fremantle, part of our long-standing partnership with the company, to launch a Pluto TV channel for its premium content in the UK and Germany.

As Laura Florence also stated: As we continue to expand our wonderful offering of FAST channels on Pluto TV, we’re thrilled to bring even more engaging content to our viewers and further diversify opportunities for advertisers.