No surprise here—Bridgerton was the talk of the ton during its Season 3 debut the week of May 13 to 19.
Massive Streaming Success for Bridgerton
The series easily soared to the top of Nielsen’s streaming charts. With only four episodes available halfway through this interval, Bridgerton still scored an astonishing 2.7 billion minutes viewed. This marked a significant rise compared to Season 2’s premiere weekend, which hit 2.5 billion minutes. The addition of new episodes naturally added more runtime to the viewership metrics.
A Surge in Interest From Earlier Seasons
A noteworthy observation is that about a third of the viewership came from Seasons 1 and 2. This indicates that Bridgerton‘s audience continues to grow as viewers revisit past episodes in anticipation of the remaining episodes of Season 3. A viewer encapsulated their emotional investment with Daphne Bridgerton’s words: You have no idea what it is to have one’s entire life reduced to a single moment.
Unexpected Hits on the Nielsen Chart
An eyebrow-raising entry on this week’s Nielsen chart is Madame Web. The film secured third place overall and No. 1 among movies, amassing an impressive 1.2 billion minutes viewed after its release on Netflix. Despite having underperformed at the box office, it found a new life on the streaming platform.
The Reba Effect
Another interesting development is how Reba, newly added to Netflix, impacted streaming figures. Having all six seasons available catapulted it to a staggering 744 million minutes viewed. Previously streaming on Hulu, it seems the move breathed new life into Reba’s viewership figures.
The Ripple Across Streaming Platforms
The roster changes among streaming platforms can skew viewing metrics significantly. When Suits landed on Netflix in June 2023, it marked phenomenal success by hitting records throughout multiple weeks.
The continued strategic content releases keep audiences engrossed over longer intervals. For those who sped through the initial four episodes of Season 3 and started rewatching, Netflix tantalized them with a sneak peek into part 2.
The increasing popularity verifies viewers’ hold on character arcs and plotlines even as new content gets introduced to captivate returning and potential audiences further.
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