CBS News has officially launched its latest streaming innovation, “CBS News 24/7”, aimed at immersing viewers in live, real-time news using an immersive AR/VR format. Beginning its journey on June 26, 2024, the service will broadcast from New York at 10 a.m. ET with anchor Vladimir Duthiers and from San Francisco at 1 p.m. ET with Reed Cowan.
Innovative Technology Delivers Immersive Experiences
The technology behind CBS News 24/7 allows viewers to not merely watch the news but to participate in a shared experience via advanced AR/VR setup. Jennifer Mitchell, president of CBS Stations, describes the concept as getting viewers sucked into the massive wall of monitors on screen… where you see all of the live feeds coming in at the same time, and you find yourself immersed in what’s happening
. With such innovative tech, CBS aims to transform traditional news consumption.
Diverse Show Timings and Expert Anchors
The daily show, presented in a fast-paced, whip-around format, starts at 10 a.m. ET from New York under the guidance of Vladimir Duthiers and continues at 1 p.m. ET from San Francisco hosted by Reed Cowan. Involving anchors from both coasts ensures broad coverage throughout significant parts of the day, catering to diverse audience needs across different time zones.
Strategic Goals for Streaming Leadership
Wendy McMahon, president and CEO of CBS’ news operations emphasized their strategic focus on leading in free streaming by effectively leveraging their extensive local-to-global news network. She highlighted that CBS News 24/7 is the name and promise for our national stream, and the backbone of that stream is our flagship show ‘CBS News 24/7’
.
Expansion Plans with Strategic Insights
Sahand Sepehrnia, executive vice president of digital content strategy for CBS, also chimed in on the new format’s potential impact. He mentioned, we plan to expand the amount of live news on CBS News 24/7—a strategy that helped lift our local stations
. The goal is clear: more live content to meet viewer demand for immediate news.
Interviews and Notable Figures
The star-studded interviews also add depth to CBS News 24/7’s coverage. For instance, comedian Roy Wood Jr. spoke with CBS about his experience entertaining at the White House Correspondents’ dinner, remarking on the honor of speaking and joking next to President Biden.
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