Good news for fans of the Bad Boys franchise. The fourth installment, Bad Boys: Ride Or Die, is set to land in Chinese theaters on June 22. With Will Smith and Martin Lawrence reprising their iconic roles, this release marks a significant moment for the series in mainland China.
Second Major Release in China
This sequel follows the release of Bad Boys for Life, which hit Chinese cinemas under less-than-ideal conditions due to the Covid-19 pandemic. During its August 2020 run, it grossed a modest $3.2M. However, Smith’s previous films indicate stronger potential in China, with movies like Men in Black 3 earning $77.2M and Aladdin raking in $53.4M.
A Proven Dynamic Duo
The fourth film in the series, “Bad Boys: Ride Or Die,” is set to be released on June 7. ‘Ride or Die’ will be driven by the playful banter of its leads and relentless Bay-esque action. ‘Ride Or Die’ is once again being directed by filmmakers Adil El Arbi and Bilall Fallah, who also helmed the last one, 2020’s “Bad Boys for Life.”
People were coming in droves. We surpassed all expectations.
, shared Martin Lawrence, reflecting on the franchise’s success.
Sony’s Confident Outlook
Toni Vinciquerra
, CEO of Sony Pictures Entertainment, expressed confidence about the box office prospects for this latest entry despite the industry’s current difficulties: Your second half of this year, you’re going to see quite a resurgence.
. He emphasized Sony’s focus on both existing IP and innovative new content.
The Star Power Factor
A key factor to consider is Will Smith’s recurring popularity in China. Beyond just the franchise, Smith’s work like Disney’s live-action adaptation of Aladdin, which grossed $53 million USD, demonstrates his broad appeal among Chinese audiences. This bodes well for Bad Boys: Ride Or Die.
A Familiar Creative Team
The film is once again helmed by filmmakers Adil El Arbi and Bilall Fallah who brought their distinctive style to 2020’s Bad Boys for Life. Their return means fans can expect a seamless continuation of the high-octane action and humor that defines the series.
Bigger Prospects on the Horizon
Sony remains enthusiastic about upcoming releases such as Spider-Man: Beyond the Spider-Verse, showcasing their diversified portfolio aiming to revitalize the theater-going experience.The second half of this year, you’re going to see quite a resurgence…
. said Vinciquerra about box office recovery.
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