Let’s dive in.
CBS News is making a significant push into the streaming landscape with the launch of CBS News 24/7, a new daily program that aims to change how news is delivered and consumed in the digital age. Debuting on June 26, the show departs from traditional news formats, embracing a dynamic, real-time approach designed to capture a younger, more digitally savvy audience.
The program streams at 10 a.m. ET from New York with Vladimir Duthiers and at 1 p.m. ET from San Francisco with Reed Cowan, adopting a fast-paced style reminiscent of sports coverage. The more places our content is available to consumers, the better it is
, said Wendy McMahon, President and CEO of CBS News, Stations, and CBS Media Ventures.
Three years ago, we set out to transform CBS News and Stations into the leading local-to-global news organization
, wrote Wendy McMahon on LinkedIn. She further mentioned, The result of that vision is what enables us to launch our flagship streaming show ‘CBS News 24/7’ today on our national stream
.
Approach to Breaking News
CBS News 24/7 does not have a traditional format or rundown-based approach, providing flexibility to adapt to breaking news and current events. Sahand Sepehrnia, Executive Vice President of digital content strategy and business for CBS News, mentioned that this key feature would help bring in a new wave of news viewers. We know that breaking news is one of the main reasons viewers stream news
, Sepehrnia added.
Technological Innovations
A key feature of CBS News 24/7 is its use of augmented and virtual reality technology (AR/VR), which CBS has been testing at KPIX and KYW. This technology provides a large virtual canvas for the news of the day with augmented layers including maps and weather effects.
We are best prepared for persistent technological disruption as a united community
, said Jennifer Mitchell, highlighting how innovation at CBS News Bay Area has laid the foundation for this program.
A New Era for Storytelling
This technological advancement is powered by Zero Density and Unreal Engine, creating dynamic environments for immersive storytelling. Reflecting on this innovation, Jennifer Mitchell added, Together we not only survived, we thrived…and made it better
.
Adapting to Change
The launch of CBS News 24/7 comes as news organizations grapple with changing viewer habits and the rise of on-demand content.
CBS News has been dedicated to delivering quality news for more than 70 years. We believe that as we look into our future, connecting with our audience in new ways is critical
, emphasized Wendy McMahon.
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