Even Walter Cronkite might be overwhelmed.
When the news program “CBS News 24/7” debuts on Wednesday morning, it may significantly surprise the average information junkie. Instead of typical anchors, 
on-screen hosts are too busy to read from teleprompters and guide viewers through real-time stories, prominently displayed on a screen of insta-feeds from CBS newsrooms nationwide or from global points of interest.
As Wendy McMahon, president and CEO of CBS News, stations, and syndication operations, stated during an interview, This is a program that immediately immerses you in the biggest stories of the day. It feels urgent. It feels of the moment. And it feels spontaneous.
McMahon also emphasized how this new concept will help CBS meet its goal of becoming the most-watched live-news service in ad-supported streaming.
Interactive and Spontaneous Format
The new product is part of an ambitious plan aimed at winning over a new generation with a significant shakeup in format. 
The goal is to get viewers sucked into the massive wall of monitors, says Jennifer Mitchell, president of CBS stations in the West and Midwest.
CBS will stream shows at 10 a.m. from New York with Vladimir Duthiers and at 1 p.m. from San Francisco with Reed Cowan.
Expanding Viewing Hours
Sahand Sepehrnia, executive vice president of digital content strategy for CBS, notes, If the show does well, and we expect it to do well, we will start expanding those hours.
Breaking the Norms
The traditional TV-news format has been upended thanks to streaming innovations. Today’s audience expects interactivity and flexibility. In late 2014, CBS launched CBSN, a streaming news service designed for a broader digitally savvy audience without cable network startup costs.
A Mix of Formats
This free-flowing show doesn’t have a traditional format or rundown, says Sepehrnia.
The presentation borrows elements from “whip around” formats like “NFL RedZone”. Moves quickly from one interesting moment to another across multiple venues.
Daytime Success
Figuring out a viable news model is crucial during the streaming era. Live-news components are big draws for consumers. “Breaking news will drive audiences,” particularly during daytime when viewers tend to look for news.
CBS won’t cut important coverage to cater to shorter attention spans. As Scott Warren, general manager of KPIX in San Francisco explained, if major events occur like a tanker hitting a bridge in Baltimore, they might dedicate the entire hour to it.
Technology Enhancement
The use of augmented reality is another highlight. This tech allows meteorologists to appear amidst various weather scenes like mountain passes or fog patches, technology previously too expensive for daily use is now incorporated seamlessly into modern reporting.
Evolving Over Time
This show is expected to evolve continually but no matter its final form, it deviates significantly from traditional news representations like those envisioned by Cronkite.
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