Turns out, Bad Boys are good for ticket sales.
Sony’s Bad Boys: Ride or Die, the fourth entry in the Will Smith and Martin Lawrence-led buddy cop series, started strong with $56 million from 3,885 theaters in its domestic debut. The film also opened at the international box office with $48.6 million, bringing its worldwide tally to $104.6 million.
The sequel to 1995’s Bad Boys, 2003’s Bad Boys II and 2020’s Bad Boys for Life is notable as Smith’s first major film to grace the big screen since he assaulted Chris Rock on stage at the 2022 Oscars. So what should Hollywood take away from Bad Boys in its fourth go-around? Well, audiences haven’t soured on Smith — though it helps that he returned to theaters in a time-tested and generally well-received franchise.
Although it’s not cementing any franchise records (Bad Boys for Life remains the biggest opening of the quartet with $62 million), Bad Boys 4 is providing much-needed encouragement to movie theater owners. Despite the film’s solid start, the year-to-date deficit has worsened over the weekend as ticket sales now lag 26% behind 2023, according to Comscore. It’s been a concerningly slow May and June with underperforming blockbusters like Universal’s action comedy The Fall Guy and Warner Bros.’ sci-fi prequel Furiosa: A Mad Max Saga. So, Hollywood and exhibitors are hoping that Bad Boys will continue to have momentum and heat up moviegoing in the remainder of June — with releases like Pixar’s Inside Out 2
(June 14) and A Quiet Place: Day One
(June 28) — through August.
With some exciting titles on the docket, the next few weeks will be key in turning the summer business in a positive direction,
says senior Comscore analyst Paul Dergarabedian.
Moviegoers were more receptive than critics to Bad Boys: Ride or Die
, which landed an A- CinemaScore but a so-so 64% on Rotten Tomatoes. Imax screens accounted for $5.2 million of domestic ticket sales and $8.2 million of global returns. Directors Adil El Arbi and Bilall Fallah returned to direct the fourth film, following detectives Mike and Marcus as they investigate corruption within the Miami Police Department. But after a setup turns them into fugitives, the duo is forced to work outside the law to solve a case. Therefore, Ride or Die
‘s cost of $100 million sets it up well for its theatrical run; however, it may not topple Bad Boys for Life
‘s highest-grossing installment with $206 million domestically and $426 million globally.
Very few action comedies get to four episodes — the jokes start to run thin and the stories get repetitive — but when they do, they hold up well,
says David A. Gross of movie consulting firm Franchise Entertainment Research.‘Bad Boys’
, is in elite company, and the series has room to run.
Sony had a celebratory weekend with the No. 1 spot at the box office as The Garfield Movie claimed second place with $10 million. After three weekends of release, the animated The Garfield Movie‘ has grossed $68.6 million in North America and $192 million globally. It’s a solid showing for the $60 million-budgeted family film.
This weekend’s other newcomer, Dakota Fanning’s supernatural horror film The Watchers, stumbled to fourth place with a soft $7 million from 3,351 venues. It added only $4.7 million overseas for a global start of $11.7 million.
Neither critics nor audiences liked The Watchers (it holds a “C-“ CinemaScore and 29% on Rotten Tomatoes), which explains why it fell short of expectations.
Ishana Night Shyamalan directed this Warner Bros film about a stranded artist pursued by mysterious creatures in Ireland’s remote forest.
The Watchers’ landing on box office charts follows Paramount’s kids’ film IF taking No. 3 slot with $8 million from 3,582 locations in its fourth-weekend release.
Directed by John Krasinski starring Ryan Reynolds, it earned about $93.5 million domestically,$160.7M worldwide.
Despite initial slowdown followed by rebound it used up$110M so requires substantial returns justify budget costs.
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